Stats: Advertising stereotypes rile 88% of older UK adults
People over age 50 "have been overlooked and treated as a homogenous herd for far too long," according to the MullenLowe Group, whose latest research highlights the widely differing attitudes and behaviors of this large demographic and shows the economic value in understanding and targeting them better. It's a familiar theme for the active-aging industry, but the latest stats and a compelling breakdown of the market segments make this an interesting read.
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