What's new: The business case for wellness programs in senior living.


Back to previous page

10 tips for selling with credibility by Colin Milner

An unending supply of products and services claim to offer the fountain of youth to today’s aging society. Many pick the pockets of older adults instead. In the world of snake oil sales, the foot soldiers sell anti-aging products with claims that make those in the know cringe. This issue has caught the attention of the national media and the U.S. government. Senator Larry Craig (R-ID), the ranking member of the Senate Special Committee on Aging, recently held a hearing on phony anti-aging products to focus on those who prey on the elderly. Until making false claims leads to more serious consequences, however, unscrupulous companies will continue taking advantage of the mature population.

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more, please visit http://www.icaa.cc/membership/whyicaa.htm

icaa 100 members