What's new: The business case for wellness programs in senior living.

on-demand virtual summits

Wellness plus marketing are powerful partners: How wellness directors can work with marketing and sales

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Presenters: Robin Craig, Corporate Director of Marketing, MBK Senior Living; Crystal Roberts, Corporate Director of Resident Enrichment, MBK Senior Living

Follow a model of a positive working relationship that benefits the older adults who learn about options for active living, and helps both marketing and wellness meet their goals.

Virtual Summits are FREE to ICAA Organizational and ICAA 100 members. Individual members need to upgrade to an Organizational and/or ICAA 100 membership to access Virtual Summits. Non-members need to purchase an ICAA Organizational or ICAA 100 membership for access to Virtual Summits.

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