What's new: The business case for wellness programs in senior living.


ICAA Conference and Trade Show 2018
ICAA Executive Leadership Summit 2018
Long Beach Hyatt and Long Beach Convention Center,
Long Beach, California,
October 18-20, 2018

Sponsored by

The wellness effect

“An investment in knowledge always pays the best interest.”
Henry Ford

The Whole Foods Market chain (billed as “America’s Healthiest Grocery Store™”) thrives because of the wellness effect. So do green buildings, farmers markets, and technologies that help manage our connections, health, well-being, performance and quality of life. Driven by consumer expectations, the wellness effect is now being felt throughout society.

The ability to meet people’s shifting needs and expectations is key to the current and future plans—and success of—organizations that provide housing, hospitality, healthcare, fitness, recreation and other lifestyle opportunities for older adults.

How will the wellness effect impact you and your organization? You will find answers at the International Council on Active Aging Conference and Trade Show 2018, which takes place October 18–20 in Long Beach, California. Some of the best minds in health, business, wellness and longevity will come together to share best practices, trends, programming and business opportunities for all who embrace the role of wellness within their organizations.

Beyond the center

So what is the role of wellness today? Wellness is no longer about offering programs or providing a center. And while it is multidimensional, wellness is so much more. It is a way of life. Wellness is affected by everything — the things we do, the people we meet and the environments with which we engage. To support wellness as a way of life requires integrating it into all elements of an organization as a culture.

For this reason, ICAA is introducing a new event this year that will run concurrently with the ICAA Conference and Trade Show: the ICAA Executive Leadership Summit 2018.

Focused on the theme “The business of wellness,” this year’s Executive Leadership Summit will explore the latest trends in healthy aging. It will connect a more prosperous bottom line with the wellness culture, plus examine the impact of transcendent design on filling the expectations gap between organizations and older consumers.

From CEOs to wellness and activity directors, all staff can come together at these ICAA events to better understand the culture of wellness and the impact it has on an organization’s success.

Register for this year’s ICAA Conference and Trade Show or ICAA Executive Leadership Summit, and you’ll also gain an all-access pass to the other event.

Who will benefit from this experience?

  • CEOs, CFOs, presidents, vice presidents and owners
  • Executive directors, administrators and board members
  • Wellness directors, program directors and activities directors
  • Sales and marketing personnel
  • Developers and architects
  • Resident life executives
  • Resident services personnel
  • Dining services directors and staff
  • Fitness instructors, personal trainers and health educators
  • Social workers and chaplains
  • Physicians, nutritionists/dietitians and therapists
  • Researchers, educators and professors
  • Resident Advisory Council members and committee members

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