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2012 press releases

ICAA announces recipient of its 2011 INSPIRE Award

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Association selects organization for its exceptional and lasting contributions to the active-aging industry.

VANCOUVER--The International Council on Active Aging® (ICAA), an association that leads, connects and defines the active-aging industry, is pleased to announce the recipient of the inaugural ICAA INSPIRE Award. This awards program recognizes individuals or organizations for their exceptional and lasting contributions to the active-aging industry. These organizations are making a difference in the lives of older adults and the active-aging industry.

“Ten years ago, ICAA set out to change the way we age,” says Colin Milner, the association’s CEO and founder. “The all-important first step was to connect a community of professionals who share this goal, creating an industry dedicated to improving health, well-being and quality of life for people ages 50 and older—the active-aging industry. NuStep was the first organization to support ICAA’s vision and has continued to do so over the years. As the industry has grown and evolved, so have NuStep’s contributions to the industry. NuStep continues to deliver creative wellness products and services that meet the needs of this diverse population,” Milner adds. “On behalf of ICAA, I congratulate NuStep, Inc. on winning the inaugural INSPIRE award.”

“NuStep is truly honored to be the first recipient of the INSPIRE Award,” says Steve Sarns, vice president of sales and marketing at NuStep, Inc. “It’s been a privilege, these last 10 years, to collaborate with both ICAA and active-aging professionals and play a role in the evolution of an industry that is having such a positive impact on the lives of older adults.”

NuStep, Inc receives a crystal award of recognition to display, while an in-depth profile will appear in ICAA’s flagship publication, the Journal on Active Aging®, in 2012.

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About NuStep, Inc.
NuStep, Inc. designs and manufactures three recumbent cross trainer models in Ann Arbor, Michigan. Developed by exercise physiologists and ergonomic specialists, the T4, T5 and T5XR Recumbent Cross Trainers – along with a full line of adaptive products – make exercise possible for users of virtually any fitness level or health condition. The company’s products are used at thousands of homes, fitness, wellness and rehabilitation centers across the country, including The Mayo Clinic, The University of Michigan, the Cleveland Clinic and the Duke Center for Living. For more information about NuStep, Inc. call: 800-322-2209 or visit: www.nustep.com.

About the International Council on Active Aging (ICAA)
The International Council on Active Aging® is the professional association that leads, connects and defines the active-aging industry. ICAA supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live as fully as possible within all dimensions of wellness (i.e., physical, social, environmental, vocational, intellectual, emotional and spiritual)—and provides its members with education, information, resources and tools.

As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, European Commission, and the British Columbia ministries of Health, and Healthy Living and Sport.

ICAA launched the Changing the Way We Age® Campaign (http://www.changingthewayweage.com) as part of the organization’s efforts to change perceptions of aging and overturn ageist stereotypes.

For questions:

Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595
colinmilner@icaa.cc

Contact: Marilynn Larkin
Communications Director, ICAA
212-315-3301
mlarkin@icaa.cc

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