What's new: Creating your blueprint for a wellness-based community.

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Embracing new growth opportunities in the active-aging industry

As COVID-19 has increased the emphasis on the importance of health and wellness, opportunities abound in the active-aging industry to capitalize on renewed interest, shifting priorities and evolving expectations.

It’s no longer enough to simply increase life expectancy, or lifespan, but the focus is pivoting toward lengthening healthspan. Lifespan consists of two components: years living in full health and free of disability (healthspan), along with those of poor health.

Today the difference between healthspan and lifespan is an average of 10 years, according to the World Health Organization. That means many older adults spend their last years dealing with declining health, diseases or health conditions that negatively impact quality of life.

By fully embracing wellness throughout their organizations, the active-aging industry can help extend the healthspan, thereby not only benefitting individuals but also contributing to greater participation in society, increasing economic productivity and expanding and advancing the industry, while growing its bottom line.

The relationship between ICAA and its industry partners is based on the mutual commitment to the education, development and growth of the active-aging industry. A larger industry benefits our partners’ bottom lines, our members’ ability to support a wellness culture and ICAA’s dedication to changing the way society ages.

For 20 years, ICAA has played a significant role in building the active-aging industry to help millions of older adults live richer, more active lives. We provide you with a variety of effective ways to connect with ICAA members to further grow your business, such as:

  • Advertising in our publications
  • Becoming a Corporate Partner
  • Participating in our annual conference
  • Supporting our twice-yearly think tanks

Your investment in the active-aging market through ICAA enables you to take advantage of today’s wellness lifestyle and new business models – all while contributing to fostering a robust, thriving industry.

There’s never been a better time to pursue this mission together. Come join us, won’t you?


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