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Getting your message out online

Front and center in the world’s leading information environment.

As the largest and fastest-growing information source in the world, the Internet is also becoming the largest single medium for advertising and promotional opportunities. ICAA offers a number of useful ways for you to put your company and your message in front of your target audience.


ICAA Showroom. Our monthly platform for great new ideas.
Monthly e-mail, circulation 10,000+

Have a product or service you want your customers to see as soon as possible? ICAA Showroom is a monthly e-mail specifically designed for the purpose of showing off your great solutions – without any of the printing and mailing costs associated with traditional direct mail. Just send us your materials and we’ll make sure all 10,000 of our members receive it.

Cost: $2,550

ICAA Weekly/Research Review newsletter.
24 times a year, circulation 10,000+

Why just read the news when you can be part of it? Your message can be among the latest developments in research and education, sent weekly to more than 10,000 ICAA members.

Cost: Banner advertisement: $350 per issue, 600 w x 200 h, 72 dpi.

Home page banner ad. An up-front way to be seen.
A quarter of a million page views a year. That’s a lot of eyes looking for information. Why not make ICAA’s website home page the place for future clients to see your organization’s product or service as well?

Cost: $1,500/month, 302 x 250 pixels, 72 dpi.

Web video on our home page. Everything you can say in three minutes.
The best way to tell people about many products and services is to show them. And what better way to do that than with video? Your video is instantly visible to anyone who lands on the ICAA Home Page. And with an allowable length of three minutes, you have ample time to tell your story. Available on a first-come, first-served basis, one company only per month.

Cost: $1,500 per month for three-minute video.


ICAA Webinar sponsorships. A direct hit with your target market.
Our live broadcasts are tuned into by business owners, managers, suppliers, wellness and activities personnel. Topics range from the future of Active Aging to trends in healthcare, activities programming, medical research, nutrition and more. Sponsoring a webinar that relates to your organization’s product or service is a powerful way to raise your brand profile in front of the people who matter most. And your sponsorship entitles you to a complete list of all webinar attendees and a written research question to them on a short follow-up survey.

Cost: $1,900 sponsorship per Webinar

ICAA Virtual Summits. Virtually certain to raise your profile.
Another way to make a name for yourself is to sponsor an ICAA Virtual Summit. These 4.5-hour discussions draw industry professionals from a number of sectors, both as presenters and as observers. As with our Webinars, they are an excellent way to raise your brand profile in the minds of the people who matter most. Sponsors of our Virtual Summits also receive access to the list of attendees, and are entitled to ask 1-2 research questions.

Cost: $1,500 sponsorship per Virtual Summit

Educational breaks
Another great way to connect with your target market is to include an Educational Break in your marketing plan. These live presentations during our Virtual Summits allow you to present yourself and your company to a real-time captive audience for a full 5 minutes in whatever way you choose.

Cost: $1,950 each

Your own ICAA website-based blog. A great way to build credibility and future sales.
What better place to deliver a blog than the ICAA website? We get a quarter of a million visitors a year, all working in the 50+ market. A blog can provide info about your company in a relaxed and personal way. Note that this is not a place for aggressive promotion. Our blog guidelines are clear on what you can and can’t do.

Cost: $500 per blog. You can blog up to 4 times a month.

Products and Services Webinar participation. Showcase your latest products and services.
Our Products and Services webinar is an opportunity for you to present your product and services directly to ICAA members. If you choose this format, you will be one of only three companies participating in a 60-minute session, with an allotted time of 15 minutes to deliver your message. Products and Services webinars are themed to specific areas of business in order to attract audiences interested and/or working in those areas.

Cost: $1,500 sponsorship per webinar

Rates effective from December 1, 2017 - November 30, 2018


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