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What's new: The business case for wellness programs in senior living.

Certificate

ICAA’s Leadership in Wellness Management Certificate

Setting a new leadership standard in wellness management

"The Leadership in Wellness Management course is very thorough, well-referenced and engaging for the student. It is presented in a visually-appealing manner and is current in its approach. I think it is essential information for all client types, not just those working with active adults. I highly recommend it and will have all my Operation Managers take the course."

Ginger Anzalone, Vice President, Amenities Division President - West/Central Region, Vesta Property Services

Why you should enroll in a Leadership in Wellness Management Course?

As the active-aging industry continues to grow, and the number of wellness programs continues to expand, organizations that offer programming in aging are searching for leaders who demonstrate competencies in management such as communication, team building, programming, evaluation, outcome reporting, and who possess contemporary knowledge in best practices and evidence-based activities. Finding individuals who have this skill set, and are informed on the most current changes in the field, is an increasing challenge for many organizations. ICAA created the premier "Leadership in Wellness Management Certificate" to meet this challenge and fulfill this need in the active-aging industry.

At the 2016 ICAA Forum, delegates from senior living, therapy, consulting, and supplier organizations came together and discussed the return on investment in wellness staff. The consensus was that wellness staff, who are appropriately trained and supported, do impact the mission and business objectives of their organization and provide great value.

Do you wish to stay competitive and up-to-date in the wellness field? Are you ready to advance your career? Are you prepared to become a leader in your company as well as in the wellness profession? If yes, ICAA's Leadership in Wellness Management certificate course is for you.

Who is the course for?

If you are looking for valuable new knowledge, skills and expertise in active aging and wellness management this professional certificate course is ideal for you. If you are looking for new ways to demonstrate the effectiveness of your program and its positive impact upon your participants, this certificate is just right for you. If you want to build a professional network and share ideas and resources, ICAA's Leadership in Wellness Management certificate is spot on. If you are seeking a leadership role, methods to improve your programming and ways to support the mission of your organization, this course is perfect for you.

This course is for:

  • Wellness staff,
  • Activity Directors,
  • Human Resources Personnel, Program managers in older adult programming,
  • Upper-Level Administration (management),
  • Students seeking careers in aging and older adult programming and others interested in wellness management.

What is in the course?

The Leadership in Wellness Management certificate course is led by an international faculty, supported by current research and best practices, and provides the essential knowledge, skills, and tools to achieve success as a leader and manager in active-aging and wellness. Students will learn contemporary business management and leadership content, participate in self-discovery activities, build resources, and leave with a portfolio including a business case and a host of ideas to enhance their job opportunities or existing programs and careers.

The course will help students expand professional networks and build relationships with others in the active-aging field.

Module topics include:

  • Strengthening the wellness culture.
  • Communicating effectively.
  • Leading and managing.
  • Collecting data.
  • Building the business case.
  • Creating and managing high-performing teams.
  • Evaluating performance.
  • Enhancing marketing and advocacy skills.
  • Catalyzing change.
  • Technology overview.

Continuing education units

ICAA offers continuing education units (CEUs) for this course from a select number of accreditation providers. If your organization is not listed, please petition your organization directly. For CEUs to be granted, participants must pass the entire course (verified by the course instructor and ICAA staff) and complete the course evaluation. The non-refundable CEU fee of $50-$100 depending on the organization. This fee covers costs charged by certifying agencies. To view current CEU's offered please click here

Why should my company support this?

Companies whose employees have earned ICAA's Leadership in Wellness Management certificate will show that they meet the new standards in the active aging industry and lead the competition. The benefits from educated and skilled employees can lead to greater program visibility, growing participant numbers, higher program quality and increased revenue.

ICAA/ProMatura's 2017 National Wellness Benchmarks Report reveals that those who participate in well-managed, interesting and well-staffed wellness programs demonstrate increased loyalty, improved program retention, and enhanced overall health. Senior Living community residents report that their health is superior to others their age, that they receive better value for the money spent at the community, and their stay is longer in independent living.1 Strong, vibrant wellness programs have been shown to improve residents' engagement in their community, improve mental health as well as reduce the number of falls.

Ninety percent of CEO's and upper management (ICAA members) surveyed in 2017 by ICAA state that lifestyle/wellness programming is an important strategy for growing their business and 41% stated that they plan to increase their investment in wellness.2 When choosing a CCRC/Lifeplan community, 44% of residents strongly agree or agree that the wellness program was a primary reason for the selection of where they will live, according to the 2017 ICAA/ProMatura report. The business case for developing, enhancing, and supporting a company's wellness program is stronger than ever. The necessity for wellness professionals to understand key aspects of business and wellness is essential to the entire organization.

When does the course begin?

Schedule
The next classes start November 12, 2018. Enrollment is now open.

Fast Track: 10 weeks
Classic Track: 20 weeks

This course is for me!

Enroll now, if you are ready to enhance your skills, gain new information in wellness management, and support the success of your organization.

Leadership in Wellness Management certificate courseRegular price: $899

ICAA members introductory price: $599

Students will learn contemporary business management and leadership content, participate in self-discovery activities, build resources, and leave with a host of ideas to enhance their job opportunities or existing programs and careers.

CEUs: $50-$100 depending on certifying organization.

PURCHASE NOW

Leadership in Wellness Management certificate courseRegular price: $899

Non- members introductory price: $799

Students will learn contemporary business management and leadership content, participate in self-discovery activities, build resources, and leave with a host of ideas to enhance their job opportunities or existing programs and careers.

CEUs: $50-$100 depending on certifying organization.

PURCHASE NOW

For employers

For more information on why this certificate course is beneficial to your organization, click here.

For more information call ICAA: 1-866-335-9777 or email: info@icaa.cc

 

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