What's new: The business case for wellness programs in senior living.


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Sit back in the comfort of your office and enjoy ICAA educational programs delivered to you via webinar. These broadcasts are specifically created for active-aging professionals – business owners, managers, suppliers, wellness and activities personnel. Through interviews or individual-speaker sessions, you will be exposed to the opinions of top experts from a variety of subject areas designed to help you and your staff stay on top of trends, meet new challenges and serve your customers better.

ICAA Virtual Summit 2019: Workforce management solutions

June 11, 2019 8:00am-10:00am PST; 11:00am-1:00pm EST
June 12, 2019 8:00am-10:30am PST; 11:00am-1:30pm EST

For years, managers and executives in the senior living industry have been discussing a looming critical staff shortage. Currently, this shortage is predicted to be at an epidemic, crisis level by the year 2025 unless the current trajectory is improved. Other areas of the aging industry are expected to experience a shortage also. Along with insufficient numbers, employee quality, engagement, loyalty, and work quality are also important considerations for an organization to achieve success. ICAA’s 2019 Virtual Summit addresses contemporary staffing issues and identifies solutions to enhance employee engagement, develop employee talents, and increase ways to strengthen your organization through high quality, motivated and loyal employees.

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Eight trends impacting community living

Presenter: Jeff Weiss

Date: Thursday, July 11, 2019

Time: 1–2 p.m. EDT

To register, click here

Jeff Weiss, CEO of Age of Majority, identifies top trends impacting the community living space, outlines their significant implications and provides practical, actionable steps to address each issue. The changing dynamics of our aging population, coupled with health and technological advancements, have reshaped both how and where North Americans want to live, work and play. Older adults are remaining active in the labor force, focusing on their health and exploring new passions. The depiction of the “elderly” as technologically challenged, sedentary and past their prime is increasingly inaccurate and potentially alienating. Senior living providers must understand how to adapt their brands to appropriately engage this dynamic group and tap into the significant opportunities represented in their changing lifestyles.

About the presenter(s):
Jeff Weiss
Jeff is the president and CEO (chief evangelist officer) of Age of Majority, a consulting firm he launched in October 2017. Prior to starting Age of Majority, Jeff led Harbinger, a public relations agency focused on launching brands and marketing to women, from its Toronto office. In working for and with major brands—including Pepsi, Gillette, Dannon, KitchenAid and Unilever—Jeff has learned why major brands and corporations are failing to understand or successfully market to adults over 55, which is the largest and fastest-growing consumer segment. His experience, knowledge and passion have led to opportunities to speak to a wide variety of organizations across North America on many topics related to active aging consumers.


The keys to designing successful programs for older adults

Presenter: Cammy Dennis, Jessica Pinkowski and Annie Shaffer

Date: Wednesday, August 14, 2019

Time: 11 a.m.—12 p.m. EDT

To register, click here


Part 1: Group programming
Create and manage effective group fitness programs for today’s active aging adults. Discover methods for breaking down barriers to exercise and gaining adherence to exercise programs. Central to this discussion will be programming for exercise progression. We must educate older adults to select exercises based on their capabilities, not their age.

Learning outcomes

  1. Explore training models that enable older adults to gain strength and function and reduce their fall risks.
  2. Learn programming that enhances multiple dimensions of wellness, in addition to the physical dimension.
  3. Discover how to create inspired programs that thrive by embracing social, emotional, intellectual and environmental wellness measures.

Part 2: Food for thought
Learn how to plan an engaging, crowd-pleasing brain health meal experience that embraces evidence-based approaches to menu planning, décor and activities.

Learning outcomes

  1. Examine sample menus composed of nutrients that support optimal brain health.
  2. Learn brain-fitness activities that can accompany each course of the meal.
  3. Learn how to engage all the senses through dynamic décor and stimulating table-setting techniques.

About the presenter(s):
Cammy Dennis
Cammy Dennis holds a bachelor’s degree in business administration and fitness certifications from ACE, AFAA and AEA and is a master trainer for NAFC. Cammy is currently the fitness director for The Ranch Fitness Center and Spa and On Top of the World Communities, Inc., a 55-plus active aging adult community. Cammy is a presenter for the International Council on Active Aging and received the 2019 National Association of Home Builders 55+ Lifestyle Director Silver award.

Jessica Pinkowski
Jessica is the group fitness supervisor for On Top of the World Communities, Inc., and the Ranch Fitness Center and Spa. Jessica has been a fitness professional for more than 20 years and holds certifications from ACE, AFAA and AEA. She is a certified posture specialist with the National Posture Institute and presents for the International Council on Active Aging and SCW Fitness Education.

Annie Shaffer
Annie Shaffer, is director of wellness for the Sunnyside Retirement Community. Under her leadership, the Sunnyside Wellness Center has won state, national and international awards, including the International Council on Active Aging Industry Innovators Award, the Virginia Commonwealth Council on Aging Best Practices Award and the NuStep Pinnacle Award for the Senior Living Division. In addition to being a registered nurse, Annie is certified by the American College of Sports Medicine and Aquatic Exercise Association, is licensed as a long-term care administrator and has earned a gerontology certification through James Madison University.


How to join the webinar

To view how to join the webinar, please click here.


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