Sit back in the comfort of your office and enjoy ICAA educational programs delivered to you via webinar. These broadcasts are specifically created for active-aging professionals – business owners, managers, suppliers, wellness and activities personnel. Through interviews or individual-speaker sessions, you will be exposed to the opinions of top experts from a variety of subject areas designed to help you and your staff stay on top of trends, meet new challenges and serve your customers better.

• Why wellness is your best strategy: Satisfaction is cheap, Loyalty is priceless
• Maximize your Active Aging Week initiatives: Amplification tools & strategies
• Earning a Plate of Distinction: Lessons from Platinum Plate Recipient The Mather

Why wellness is your best strategy: Satisfaction is cheap, Loyalty is priceless.

Presenter: Irving Stackpole
Date: June 16, 2026
Time: 12:00 PM EDT, 11:00 AM CDT, 9:00 AM PDT
Length: 60 minutes
Fee: Complimentary

To register, click here

In the increasingly competitive seniors’ housing and assisted living markets, resident satisfaction no longer assures sustainability. True differentiation, and enduring success, come from cultivating loyalty through wellness.

Drawing on more than 40 years of experience in clinical practice, executive leadership, and strategic consulting, Irving Stackpole of Stackpole & Associates brings a rare combination of scientific rigor and real-world practicality to this data-driven session. Irving will explore how wellness-centered strategies create measurable advantages in occupancy, retention, and reputation for senior living organizations.

Grounded in industry data, participant benchmarking research, and case studies developed through Stackpole & Associates’ evidence-based approach, this session will demonstrate the strong correlation between residents' health status, their length of stay, and community performance outcomes. Communities that embed wellness into every aspect of their operations—from environment design to social engagement and health promotion—not only foster healthier, happier residents but also experience higher acceptance among prospective residents and families in their catchment areas.

Irving will also address how to interpret and apply key performance indicators (KPIs) for wellness, retention, and satisfaction, transforming data into actionable insights for leadership teams. Participants will gain practical frameworks to position wellness as a strategic driver rather than a peripheral amenity, enabling their organizations to achieve deeper market penetration, brand differentiation, and stronger financial resilience.

Join us for this informative session to discover how focusing on wellness moves beyond short-term satisfaction to achieve lasting loyalty—the most valuable currency in today’s ageing-services landscape.

Learning objectives:

• Explain the relationship between resident wellness, length of stay, and overall community performance in seniors housing.
• Identify and apply key data metrics that demonstrate how wellness contributes to market acceptance and occupancy growth.
• Develop strategic initiatives that embed wellness as a core organizational driver to strengthen loyalty, retention, and long-term viability.

Presenter's biography

Irving Stackpole is the President of Stackpole & Associates, Inc., a consultancy he founded in 1991. With more than 40 years of experience spanning clinical practice, executive leadership, and strategic consulting, Irving brings a rare combination of scientific rigor and real-world practicality to every engagement.

Stackpole & Associates applies evidence-based marketing principles — drawing on psychology and behavioral science — to develop actionable strategies for organizations operating in healthcare, senior living, and long-term care. The firm is known for producing research that is both methodologically sound and directly actionable.

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Maximize your Active Aging Week initiatives: Amplification tools & strategies

Presenter: Kate Elliott, Kelli LeGaspi, Sarah Clevenger
Date: June 24, 2026
Time: 12:00 PM EDT, 11:00 AM CDT, 9:00 AM PDT
Length: 60 minutes
Fee: Complimentary

To register, click here

Sponsored by:

Active Aging Week celebrates the contributions and spirit of older adults and shines a spotlight on your organization’s wellness initiatives —but are you maximizing your reach and impact? Join moderator Colin Milner, CEO of the International Council on Active Aging (ICAA), and Kate Elliott, Brand Experiential Associate at Humana, to kick off your planning. Alongside Humana's Communications experts, Kelli LeGaspi and Sarah Clevenger, they’ll share strategies to amplify your efforts across media and social channels. Learn how to craft a compelling story, reach the right audience, and sustain momentum before, during, and after the campaign. It’s never too late to expand your visibility and make a meaningful impact.

Learning objectives:

• Craft and communicate their story – Define key messages, target audiences, and the most effective methods to share their story
• Plan for maximum exposure – Leverage media and social platforms before, during, and after Active Aging Week
• Measure and sustain impact – Extend the reach and influence of AAW initiatives beyond the week to ensure lasting engagement

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Earning a Plate of Distinction: Lessons from Platinum Plate Recipient The Mather

Presenter: Thad Parton, Al Frankey, Chef Matthew Thompson
Date: June 30, 2026
Time: 2:00 PM EDT, 1:00 PM CDT, 11:00 AM PDT
Length: 60 minutes
Fee: Complimentary

To register, click here

Sponsored by:

The ICAA Plate of Distinction is quickly emerging as the new benchmark for culinary, nutrition, hospitality, and dining excellence in senior living. As more communities pursue recognition, earning a Plate of Distinction is becoming a powerful way to differentiate your community, build team pride, and demonstrate a commitment to exceptional resident experiences.

Join us for an inside look at the process from the leaders who helped create the Standards and the first community in North America to achieve the ICAA Platinum Plate of Distinction.

Attendees will hear firsthand from Thad Parton, Assistant Vice President of Food & Beverage at The Mather, about what it took to earn Platinum recognition, how the community leveraged the Standards and self-assessment tools, what the Platinum designation meant to team members and residents, and how recognition has helped reinforce The Mather's reputation for excellence.

You'll also hear from Chef Matthew Thompson, WCMC, co-author of the ICAA Culinary, Nutrition & Hospitality Standards of Excellence, and Al Frankey, Senior Director of CrossCheck Quality Assurance and lead evaluator for the Plate of Distinction validation process, who will provide practical guidance on preparing for an evaluation and understanding what to expect during an on-site review. Colin Milner, ICAA Founder/CEO, and architect of the Plate of Distinction program, will moderate the panel.

Learning objectives:

• An inside look at The Mather's culture of excellence, including the leadership practices and operational disciplines that helped drive Platinum-level performance
• How to use the self-assessment tool to evaluate your current performance
• What to expect during an independent CrossCheck on-site validation
• How organizations like The Mather and others are leveraging Plate of Distinction recognition to strengthen culture, recruitment, marketing, and resident satisfaction

If you're considering a Plate of Distinction assessment, this session will provide a clear roadmap for success.

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