What's new: The business case for wellness programs in senior living.


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Sit back in the comfort of your office and enjoy ICAA educational programs delivered to you via webinar. These broadcasts are specifically created for active-aging professionals – business owners, managers, suppliers, wellness and activities personnel. Through interviews or individual-speaker sessions, you will be exposed to the opinions of top experts from a variety of subject areas designed to help you and your staff stay on top of trends, meet new challenges and serve your customers better.

Building individual and community resilience during difficult times

Presenter: Kay Van Norman, B.S., M.S.

Date: April 8, 2020

Time: 9:00 a.m. PT, 11:00 a.m. CT, Noon ET

To register, click here


The coronavirus pandemic has resulted in unprecedented steps taken to contain the spread. Senior living communities are especially vulnerable as they continue to try to serve the needs of residents in a communal living environment. This webinar will explore ways senior living staff can support individual and community resilience under these very challenging circumstances.

Kay Van Norman will briefly outline the definition of both physical and psychological resilience, identify research-based building blocks of resilience, and describe proven strategies to help support those building blocks. She will invite participants to share strategies they are currently using to keep residents engaged in healthy lifestyle activities and offer specific resources and solutions to help create and maintain a culture of well-being.

Learning Objectives

After this webinar, participants will be able to

  • Define both physical and psychological resilience and identify how they relate to overall health and well-being;
  • Describe the building blocks of resilience;
  • Discuss strategies to build both individual and community resilience; and
  • Access resources to help residents and staff remain engaged and bolster resilience.

About the presenter(s):
Kay Van Norman, president of consulting firm Brilliant Aging, is an internationally acclaimed author, speaker and wellness consultant. A former director of the Keiser Institute on Aging, she currently serves on the boards of the International Council on Active Aging and the American Senior Fitness Association. She has written two books, several book chapters and scores of journal articles on aging well and has worked with a wide range of companies, senior living communities, professional associations and government agencies.


Digital connections and wellness tools in today's reality

Presenter: Ginna Baik, Ty Mayberry, Remy Morgan

Date: March 31, 2020

Time: 9:00 a.m. PT,11:00 a.m. CT, Noon ET

To register, click here


Research has proven that loneliness can lead to depression that suppresses the immune system and compromises the health of high-risk patients, particularly older adults, as is pointed out in a recent article by the executive director of The University of Texas Health Science Center at Houston. As more and more senior living communities restrict access to residents during the coronavirus emergency, how can we use technology to connect our older adults?

This webinar will provide options for engaging residents and patients with different technologies you can use digitally and virtually. Since upgrades to wireless networks may be challenging, we will discuss alternative solutions that may be more readily available.

Learning Objectives

The webinar will help participants

  • Understand key technology requirements, such as mobile devices and connectivity needs;
  • Ensure video chats and wireless engagements are scalable and sustainable; and
  • Recognize alternative steps that communities can take today to reduce loneliness during this "new normal" for senior living communities.

About the presenter(s):
Ginna Baik, CDW Healthcare Senior Care Practice Leader, Ty Mayberry, CDW Hybrid Managed Services Specialist, and Remy Morgan, CDW Mobile Solution Architect.


Making SENSE of brain health

Presenter: Linda Sasser, PhD

Date: Wednesday, April 22, 2020

Time: 1–2 p.m. EST

To register, click here


Your brain controls everything you do. Learn about the major brain areas involved in thinking, communication, emotion, and memory. Distinguish between age-related changes and potential indicators of dementia and identify treatable causes of memory difficulty. Discover what research reveals about lifestyle practices (represented by the acronym SENSE) related to maintaining and even improving brain function.

Learning Objectives

By the end of the webinar, you will be able to

  • Explain basic brain functions, neuroplasticity, and cognitive reserve;
  • Differentiate between normal cognitive changes and possible indicators of cognitive impairment; and
  • Describe research-supported lifestyle practices for optimizing brain health and how each impacts cognitive function

About the presenter(s):
Linda Sasser, PhD, completed her doctoral research on memory and her sabbatical research on brain health. She has more than three decades of experience as a speaker, workshop facilitator, and professor of educational and cognitive psychology. In 2015 she published BE! Brain Enrichment, a curriculum to help people learn about brain health and improve memory and other cognitive skills. This course is taught in senior communities and centers across the U.S. In 2019, she published Brain SENSE: A Guide and Workbook to Keep Your Mind and Memory Sharp, available on Amazon. She is a national speaker whose passion is to educate and motivate people to fully utilize their brain’s potential.


Whole living: A consumer’s journey to lifelong wellness

Presenter: Steve French

Date: Tuesday, May 12, 2020

Time: 1–2 p.m. EST

To register, click here


People of all ages are faced with a myriad of challenges as they age. Whereby many of these obstacles are related to physical health, challenges also arise in the dimensions of financial health, social health, emotional health, sexual health, retirement health, and leisure health. This webinar is based on proprietary consumer research into the six dimensions of health from the Natural Marketing Institute (NMI). It will provide information about the interconnectedness of the dimensions and show how consumers are searching for a newly defined level of holistic, lifelong wellness. Come explore how you can redefine healthy aging today!

Learning Objectives

This webinar will help you to

  • Identify the many challenges that people of all ages face regarding wellness;
  • Explore the ways consumers integrate the many facets of whole living;
  • Redefine healthy aging into whole living, including a range of other areas (financial health, social health, retirement health, etc.); and
  • Understand how your organization can become involved in NMI’s 2020 Whole Living Research project.

About the presenter(s):
Steve French is co-owner and managing partner at Natural Marketing Institute, (NMI), a leading strategic marketing consultancy and research firm specializing in whole living and the wellness market. He has over 25 years of experience in strategic marketing, brand building, market research, and management experience with hundreds of clients. Steve complements his BS and MBA in marketing with extensive insight and knowledge of healthy aging, wellness, environmentalism, and social responsibility. He has unparalleled experience across a wide spectrum of corporate business functions and has pioneered a range of consumer research databases. A frequent speaker at many industry events and conferences, Steve often serves as a resource to domestic and global television, radio, magazine, newspaper, internet, and other media channels. He is also an accomplished author, having published more than 100 articles and research reports used across many industries.

How to join the webinar

To view how to join the webinar, please click here.


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