What's new: The business case for wellness programs in senior living.


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Sit back in the comfort of your office and enjoy ICAA educational programs delivered to you via webinar. These broadcasts are specifically created for active-aging professionals – business owners, managers, suppliers, wellness and activities personnel. Through interviews or individual-speaker sessions, you will be exposed to the opinions of top experts from a variety of subject areas designed to help you and your staff stay on top of trends, meet new challenges and serve your customers better.

Whole living & Covid-19: A consumer's journey to lifelong wellness

Presenter: Steve French

Date: Tuesday, May 12, 2020

Time: 1–2 p.m. EST

To register, click here


People of all ages are faced with a myriad of challenges as they age. Whereby many of these obstacles are related to physical health, challenges also arise in the dimensions of financial health, social health, emotional health, sexual health, retirement health, and leisure health. This webinar is based on proprietary consumer research into the six dimensions of health from the Natural Marketing Institute (NMI). It will provide information about the interconnectedness of the dimensions and show how consumers are searching for a newly defined level of holistic, lifelong wellness. Come explore how you can redefine healthy aging today!

Learning Objectives

This webinar will help you to

  • Identify the many challenges that people of all ages face regarding wellness;
  • Explore the ways consumers integrate the many facets of whole living;
  • Redefine healthy aging into whole living, including a range of other areas (financial health, social health, retirement health, etc.); and
  • Understand how your organization can become involved in NMI’s 2020 Whole Living Research project.

About the presenter(s):
Steve French is co-owner and managing partner at Natural Marketing Institute, (NMI), a leading strategic marketing consultancy and research firm specializing in whole living and the wellness market. He has over 25 years of experience in strategic marketing, brand building, market research, and management experience with hundreds of clients. Steve complements his BS and MBA in marketing with extensive insight and knowledge of healthy aging, wellness, environmentalism, and social responsibility. He has unparalleled experience across a wide spectrum of corporate business functions and has pioneered a range of consumer research databases. A frequent speaker at many industry events and conferences, Steve often serves as a resource to domestic and global television, radio, magazine, newspaper, internet, and other media channels. He is also an accomplished author, having published more than 100 articles and research reports used across many industries.

How to join the webinar

To view how to join the webinar, please click here.


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