What's new: The business case for wellness programs in senior living.


Personal tutors at the click of a mouse

Sit back in the comfort of your office and enjoy ICAA educational programs delivered to you via webinar. These broadcasts are specifically created for active-aging professionals – business owners, managers, suppliers, wellness and activities personnel. Through interviews or individual-speaker sessions, you will be exposed to the opinions of top experts from a variety of subject areas designed to help you and your staff stay on top of trends, meet new challenges and serve your customers better.

Conversion Rate Optimization (CRO) for active aging consumers

Date: January 22, 2019

Time: 11 am EST / 8 am PST

Duration: 60 minutes

To register, click here

This highly informative webinar, presented by Age of Majority and The Good will use real website examples to demonstrate how you can convert online traffic into more participation and revenue from your active aging consumers.

Learning objectives

  • Develop messages that active aging consumers will appreciate and respond to.
  • Optimize website appearance and navigation to allow active aging consumers to intuitively find product and service information.
  • Build your online customer service strategy, addressing key issues like security and privacy, that encourages older online shoppers to make purchases.

Time for questions and answers will follow the main presentation.

About the presenter(s):
Jeff Weiss, Age of Majority
As a Baby Boomer with more than 30 years of marketing experience, Jeff has witnessed the dramatic changes in the aging population. He understands why major brands and corporations are missing opportunities to sell to the over-55 population and knows how to reach this large and rapidly growing segment of consumers.

Jon MacDonald, The Good
Jon MacDonald is president and founder of The Good, a conversion rate optimization company based in Portland, Oregon. The Good has achieved results for a variety of clients, including Adobe, Nike, Xerox, and many more. Jon regularly writes about conversion optimization in publications and online platforms such as Inc., Entrepreneur, Optimizely, and others.

How to join the webinar

To view how to join the webinar, please click here.


icaa 100 members