International Council on Active Aging
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ICAA press releases
2012
January 26, 2012, Strong message to media, marketers in World Economic Forum's Ground-breaking Book
January 9, 2012, Partnership brings
Age of Champions
documentary to ICAA’s Changing the Way We Age® Campaign
2011
December 19, 2011, ICAA Offers Older Adults 10 Tips to Become or Remain Healthy in 2012
December 6, 2011, Marketers Honored for Ground-Breaking Positive Images of Active Aging
December 5, 2011, Ignoring the 50+ market, businesses open the door for their competitors, expert warns
December 3, 2011, Study: Boomers shifting priorities, redefining aging
November 20, 2011, Marketers committing business suicide by ignoring 50+ consumers, expert asserts
October 31, 2011, Five initiatives recognized as ICAA’s 2011 Innovators
October 31, 2011, ICAA announces recipient of its 2011 Innovative Solutions Award
October 31, 2011, ICAA honors two organizations with its 2011 Green Award
October 31, 2011, ICAA names recipients of its 2011 awards - BACKGROUNDER
October 20, 2011, ICAA joins national Go4Life® campaign
September 21, 2011, ICAA Champions launch across the USA, vow “Aging will never be the same!”
September 10, 2011, ICAA's Active Aging Week is coming to a location near you
September 6, 2011, Six tips to change the way you age right now
August 30, 2011, “Anti-aging” products play on consumer fears, prompt negative reactions
July 28, ICAA challenges marketers: "Do you have what it takes to reach the 50+ consumer?"
June 22, 2011, ICAA’s communications guidelines show how to more effectively reach and portray people 50 years and older
June 6, 2011, ICAA warns consumers to beware of “graywashing”
May 23, 2011, ICAA’s Changing the Way We Age® Campaign invites organizations, individuals to help overturn ageist stereotypes
April 25, 2011, ICAA announces theme for Active Aging Week
April 20, 2011, “Rebranding Aging” Movement to Launch May 9 in Washington, D.C.
March 8, 2011, Kathy Smith to become ICAA spokesperson, advisor
February 21, 2011, Personal training poised for “transformation” by 50+ market: ICAA CEO
January 17, 2011, ICAA names top 10 trends in active aging
January 3, 2011, ICAA Checklist helps older adults find age-friendly personal fitness trainers
2010
December 23, 2010, 10 Ways to extend a healthy life
December 20, 2010, Marketing to Boomers: Media Part of the Problem, Key to the Solution
December 5, 2010, American Council on Exercise expands partnership with ICAA
November 29, 2010, ICAA Research: The 50+ population envisions their future lifestyle as active and involved
November 24, 2010, Two wellness offerings honored with ICAA Innovative Solutions Award
November 1, 2010, ICAA names winner of inaugural ICAA Green Award
October 29, 2010, ICAA honors innovative active-aging programs and concepts
October 5, 2010, Active-aging industry grows services for older adults
October 1, 2010, 24 Hour Fitness proudly announces alignment with ICAA
September 24, 2010, ICAA CEO to discuss healthy aging in upcoming European Commission workshop
September 17, 2010, ICAA and APTA SECTION launch partnership in conjunction with Active Aging Week
August 31, 2010, Active Aging Week hosts roll out good times for older adults
August 23, 2010 ICAA founder receives lifetime achievement award from Can-Fit-Pro
July 28, 2010, ICAA leader to provide input at global roundtable on longevity
June 29, 2010, World Economic Forum invites ICAA’s CEO to participate in global network for third year
May 3, 2010, New metrics to define value of wellness in retirement communities
April 1, 2010, ICAA-TV makes its debut
March 12, 2010, ICAA launches in the United Kingdom with active-aging event
February 8, 2010, ICAA names the winners of its 2009 Innovators Awards
January 18,2010, ICAA to power Facilities and Services Locator for AARP
2009
October 27, 2009 ICAA and supporters send an open letter to President Barack Obama and key pocilymakers
September 28, 2009 Active-aging industry leaders pinpoint key to older adults’ healthy living
September 17, 2009 ICAA to launch new GREEN Plan and expanded wellness model
August 24, 2009 ICAA chooses Patrick Hald to focus on business development
August 18, 2009 Older adults wisely invest their time during Active Aging Week
July 28, 2009 ICAA expands its Advisory Board, appointing 17 new experts
June 25, 2009 ICAA leader invited to participate in global network for second year
June 17,2009 ICAA survey: lifestyle programs for older adults are growing
June 4, 2009 ICAA announces messages and dates for Active Aging Week 2009
April 30, 2009, British Columbia invites ICAA to advise on healthy aging initiatives
January 7th, 2009, ICAA 2020 will shape the future of the active-aging industry
January 6th, 2009 ICAA launches networking site for active-aging professionals
January 2, 2009 Checklist helps older adults selects age-friendly fitness facilities
2008
December 15th, 2008 ICAA CEO to speak at healing gardens seminar
October 25, 2008, ICAA recognizes eight programs and products with Innovators Awards
September 29, 2008, ICAA offers eight tips to solve America’s energy crisis
September 2, 2008, Across the nations, communities reveal plans for Active Aging Week
August 25, 2008, World Economic Forum invites ICAA leader to join global network
June 17, 2008, ICAA announces dates and key messages for Active Aging Week 2008
May 8, 2008, ICAA and AOTA form educational partnership
March 26, 2008, ICAA encourages older adults to take part in National Challenge
March 18, 2008, Healthy feet help older adults stay active for health and wealth
January 31, 2008, Older Adults Will Discover Heart Health Is a Matter of Choice
January 8, 2008, 8 Trends that will define active aging in 2008
2007
December 12, 2007: ICAA offers tips on how older adults can become more active in 2008
December 3, 2007: ICAA reveals its active aging innovators for 2007
September 23, 2007: ICAA partners with online personal training program for Older Adults
August 23, 2007: Active Aging Week caps September with opportunities for older adults
July 13, 2007: ICAA and the Arthritis Foundation to join forces for Active Aging Week
June 27, 2007:ICAA announces key to health and wellness: Choose an active life
June 18, 2007: EPA Initiative Recognizes Community Development and Active Aging
April 25, 2007: ICAA leader to educate Canadian government about active aging
March 20, 2007: Expert in active aging to advise 2010 Olympic planners
January 22, 2007: Older adults can lower risk of heart disease
2006
December 18, 2006: 10 ways to achieve a healthy, happy new year
November 3, 2006: 4th annual ICAA awards honor creativity and excellence in active aging
September 26th, 2006: ICAA helps EPA launch initiative to recognize community planning
September 25, 2006: ICAA Will Work to Deploy Philips HeartStart Defibrillators
September 12, 2006: AARP to promote ICAA'S Active Aging Week to its members
August 30th, 2006: NFPA and ICAA partner on Active Aging Week, Sept. 25-Oct. 1
August 29th, 2006: It's never too late! is message of Active Aging Week
August 17th, 2006: NATA supports goals of Active Aging Week
August 7th, 2006: Baby boomers make physical activity and recreation an opportunity
April 3, 2006: Preventive foot health keeps Boomers more active
February 22, 2006: New research: physical activity rising in importance for Baby Boomers
January 26, 2006: Active aging industry growth projected in most segments
January 2, 2006: Age-friendly fitness centers and wellness programs attract older adults
2005
December 29, 2005: New "Welcome Back to Fitness" web site targets baby boomers
October 14, 2005: ICAA names recipients of its 2005 Industry Innovators Awards
October 7, 2005: Partnership provide new sources for preventive foot care
October 4, 2005: ICAA report: Motivation and reward systems that encourage activity
August 8, 2005: ICAA names TLC by Leisure Care as its official travel partner
July 29, 2005: ICAA teams up with AoA's You Can Celebration during Active Aging Week
July 8, 2005 Experts in healthy aging initiatives to advise ICAA
July 8, 2005: ICAA and the SilverSneakers® fitness program partner to promote fitness
June 28, 2005: ICAA contributes Vision Paper to White House Conference on Aging
May 23, 2005: ICAA announces Age-Friendly Personal Trainer Checklist
March 17, 2005: American Academy of Family Physicians and ICAA partner
March 10, 2005: National action plan launched to reduce the risk of falls-related injuries
February 8, 2005: Organizations unite for National Fibromyalgia Association campaign
January 18, 2005: Expert releases top issues to watch in 2005
January 1, 2005: Experts offer tips on how older adults can become active in 2005
January 1, 2005: New checklist helps older adults selects age-friendly fitness facilities
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