International Council on Active Aging
866.335.9777 
Join ICAA Now!
Whether you are an organization, or an individual professional, ICAA has the right membership for you.
About the ICAA network
9,200 organizations that own or operate 40,000 locations
The ICAA Network provides you with an exceptional opportunity to connect with dedicated industry professionals who work within retirement communities, active adult communities, assisted living communities, senior centers, medical wellness centers, and other wellness – and fitness – related fields. These professionals are typically:
Full time employees
- Have a bachelor’s or master’s degree or certificate
- 6 years in current position
- 15 years working professionally in the health and wellness field
The ICAA Network is filled with industry veterans, and individuals who are at the top of their field:
- 71% upper management or owners
- 24% middle management or program directors
- 5% researchers, personal trainers and health promotions professionals
These individuals are experienced consumers. Between their extensive life and industry experiences, they know what they are looking for. This fact may explain why 90% of them want to try a product or service before purchasing it. And, why 88% of them would prefer to deal with a sales representative who is knowledgeable about the needs of the older adult and their organization.
ICAA Network professionals work at for-profit organizations, not-for-profit locations or government agencies. These locations include:
- 63% Senior living communities
- 16% Senior centers, Area Agencies on Aging, departments on aging, municipal centers
- 9% Medical wellness, health systems and rehab
- 8% YMCAs, JCCs, Fitness centers and health clubs
- 4% Other
To learn more about the active-aging industry, or ICAA members, click here.
