The five goals of programming by Sandy Coffman

As professionals in the health and wellness industry, we have an opportunity and a responsibility to serve the aging population. What better service could we provide older adults than to help them lead more active and enjoyable lives?

Although midlife and older adults are becoming more active—and this trend will only grow as the Baby Boomers age—less than half get the recommended amount of physical activity per week, according to the Centers for Disease Control and Prevention. About three in five 50-plus adults get insufficient activity or are considered inactive, defined as less than 10 minutes of moderate or vigorous physical activity per week. Moreover, 34% of people ages 65-plus and 28% of those ages 45–65 are sedentary. That’s the portion of the market we particularly need to address in our programming.