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ICAA Virtual Summit 2018: Navigating the technology landscape

Date: Tuesday, November 27th, 2018

Time: 8:00am PST, 10:00am CST, 11:00am EST until 12:15pm PST, 2:15pm CST, 3:15pm EST.

8:00am -8:15am PSTWelcome and overviewDr. Kathie C. Garbe, Chief of Research & Education, ICAA


8:15am -8:45am PSTWhy consider investing in new technology?Scott Collins, CEO, Link-age

Technology has become an essential part of successful programs. Choosing and adapting new technology, however, often requires an investment in time to research the product, time to train your staff and clients, and, of course, money. Here you will hear about the current role and various applications for technology in the aging and wellness industry. Discussion will include the many benefits and challenges of adopting new technology and the issues to consider before investing in new technology.

You’ll be able to:

  • Learn about the role and the applications of technology to the aging industry.
  • Discover the various benefits and challenges that new technology can bring to your organization.
  • Discuss specific issues to consider when reviewing and adopting new technology.


Scott Collins is the President and CEO of Link-age Solutions providing group purchasing solutions to more than 825 senior living locations throughout the US; Link-age Ventures offering private equity investment in early-stage companies with products, services, and technology for older adults; and Link-age Connect providing market research services to companies wanting to understand the aging consumer better. Before joining Link-age, Collins was a Vice President with GE Capital Commercial Asset Funding and held senior management positions in the commercial real estate and textile industries. He is a founding member of the Family Caregiver Council, where leaders of national family caregiver organizations, innovative companies in active aging, and aging experts joined together to form a trusted resource for the family caregiver. Collins has extensive experience in executive management, leadership development and contract negotiation.

8:45am -10:00am PSTWhat are the current trends and future possibilities in technology?Bryan O’Rourke, CEO, Vedere Ventures

Technology is transforming the aging industry. Innovation is fast-paced and often a challenge to keep up with. Here the latest technology will be shared to help you learn what is out there and how to stay informed. Technology that is predicted to bring substantial changes to the lives of older adults will also be shared. By learning how and where technology is being used in aging, you will have a better idea of what is right for your organization.

You’ll be able to:

  • Identify a number of cutting-edge technologies currently being used in the aging industry.
  • Explain where and how these technologies are being used in the aging industry.
  • Recognize a number of programs and organizations experiencing success with technology.
  • Learn about upcoming innovations in technology expected in the future.


Bryan K. O’Rourke is the founder and CEO of Vedere Ventures, LLC; and Integerus, LLC; CSO & Principal for Fitness Marketing Systems, LLC; CSO and Partner in the Flywheel Group, LLC; Owner and CSO of a chain of Houston-based Gold’s Gym Health Clubs; and President of the Fitness Industry Technology Council, which drives innovation and collaboration in the fitness space. He is an IHRSA-designated industry expert, is a member of IRHSA’s Board of Directors, and a Gold’s Gym Franchise Association Think Tank expert. O’Rourke, named one of the top 50 most influential entrepreneurs on Twitter, has contributed as an author to 3 published fitness books and co-authored the 9 Partnership Principles on attributes necessary to achieve more by working with others. O’Rourke is considered a leading expert on technology, consumer and business trends, and a widely sought-after speaker and consultant in the fitness and wellness industry.

10:00am -10:15am PSTBreak

Sponsors discuss their company and the technology/innovation they bring to aging industry.

10:15am -10:45am PSTStage not Age: The strategy of selecting technology to match your ambitions.Bradley Schurman, Founder and Managing Partner, EconomyFour

Resources are valuable and organizations must use them wisely. In this session, learning how to prioritize the choice of technology will be discussed. The ‘why’ before the ‘what’, ‘when’, and ‘how’ of resident technology selection can make or break your ability to roll out tech that will be useful and therefore, adopted by residents. Understanding this concept can be a competitive differentiator for your organization in a fast-changing market.

You’ll be able to:

  • Discover ways to prioritize the selection and adoption of new technology for your organization.
  • Understand the implications for technology decisions and adoption.
  • Identify ways to meet the needs of changing populations and their expectations for “experience.”
  • Learn about global trends in aging.


Bradley Schurman is Founder and Managing Partner for EconomyFour, a social innovation organization, helping businesses and governments translate human longevity into an opportunity for societal and economic impact. Before EconomyFour, Schurman worked for AARP for 15 years where he led global partnerships and strategic engagements. He is an expert in the field with a passion for social innovation by leveraging private sector power. Schurman has been quoted in the New York Times, Huffington Post, and USA Today, as well as in local and national media across the America’s, Europe, and Asia. He uses design-thinking, proprietary tools, ecosystem mapping and engagement to build better products and services for people living longer lives. Schurman speaks regularly at global forums and advises national governments and major businesses on longevity strategies.

10:45am -11:00am PSTBreak

Sponsors discuss their company and the technology/innovation they bring to aging industry.

11:00pm -12:00pm PSTSharing business cases and best practices.Ginna Baik, Senior Care Practice Leader, CDW Healthcare

Sharing success stories and best practices for using technology will be the focus of this session. This will be an overview of various providers’ experience researching and adopting technology as well as common pitfalls to avoid. The foundation of this discussion will dovetail in how you create a technology strategy for the next 3 to 5 years for your organization to embrace both tech-savvier baby boomers and current tech reluctant residents.

You’ll be able to:

  • Learn about the successes and challenges that other organizations have had when researching and incorporating new technology.
  • Learn how others have used a technology roadmap and have applied solid strategies when using technology.
  • Apply best practices when implementing and evaluating technology in your organization..


Ginna Baik is Senior Care and Aging Technology strategist and practice leader for CDW Healthcare, a leading provider of technology solutions for healthcare organizations nationwide. Formerly the National Director of Innovation and Resident Technology for Emeritus (now affiliated with Brookdale Senior Living), Baik created and co-developed a national strategic plan around implementing technology for seniors. Currently, she plays a vital role in establishing, growing and maintaining partnerships with long-term care facilities, senior living communities and other Alliances. She helps develop the vision and educational goals for CDW Healthcare’s long-term care and senior living technology strategy. Baik is responsible for leading CDW Healthcare’s strategic business initiatives in the senior care market, defining the necessary technology solutions for senior care providers.

12:00pm -12:15pm PSTConclusionDr. Kathie C. Garbe, Chief of Research & Education, ICAA

To access past Virtual Summit recordings, click here

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