What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

About us

Initiatives Overview

ICAA has launched two major campaigns to promote our mission of encouraging active aging as a solution to improving the quality of life for older adults: Active Aging Week and Changing the Way we Age®.

One is year-round, one is once a year. Both are designed to permanently stimulate older adults to self-organize and participate in beneficial activities, and to defeat the tired stereotypes associated with older adult lifestyles by getting the word out about these activities and their benefits.

Your involvement can help many older adults experience the joys of a more fulfilling existence through greater activity, and encourage a new vision of aging in society.

Active Aging Week

Active Aging Week is one way to focus attention on boosting older adult wellness. Held during the last week of September every year, Active Aging Week is a stage in the media spotlight – an opportunity to promote and publicize the efforts of motivated organizations to reach older adults with the key messages of staying active, healthy and engaged.

Today, well over 3,000 organizations support this initiative with their involvement during the week, presenting activities and exercise in a safe, friendly and fun atmosphere. Whether it’s dances, t’ai chi, activities at health fairs or talks at seminar halls, life’s full measure of enjoyment is available to anyone regardless of age. Active Aging Week proves it, and ICAA supports those who embrace it in any way we can.

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Changing the Way we Age®

If you share our vision of fuller, healthier lives for older adults, consider becoming a champion for ICAA’s Changing the Way We Age Campaign, and help spread the message from a public stage. ICAA Champions volunteer their time and ideas to help transform the active-aging concept into reality – inspiring their peers and individuals of all ages to live life to the fullest, regardless of circumstances that society might consider impediments to active aging.

ICAA Champions play a key role in the campaign as educators and role models in their local communities. As such, they are required to commit to a code of conduct and to be an advocate in the community.

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