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ICAA/ProMatura Wellness Benchmarks

Metrics for the active-aging industry

The ICAA/ProMatura Wellness Benchmarks system is a management tool that generates objective data to track how well your lifestyle and fitness programs are being used, and how well they deliver value to the residents and to the organization. Because the benchmarks translate the wellness program’s results into the language of business, the tool helps you and your colleagues understand how wellness supports both mission and margin.

The benchmarks support effective decision-making on the organizational level by bringing together resident opinions, participation levels and program features into a single analytical tool.

Benchmarking indicators include measures of capacity, utilization, resident satisfaction and perception of value, all related back to objectives of occupancy, falls reduction, length of stay and other indicators. These relationships are connected to resident’s hours of participation in wellness activities.

ICAA/ProMatura Wellness Benchmarks National Report

This report contains the aggregated responses of 86 continuing care (CCRC) communities and 24 independent living or independent living plus assisted living communities.

Executive summary
Characteristics of benchmarking communities (amenities, average length of stay)
Staffing ratios and staff education
Resident satisfaction (quality of life at the community, program and staff, self-rated health)
Marketing value of wellness (reasons for move-in, value for dollars spent)

Click here for complete Contents

34 pages, $199 (introductory offer)

To order, call ICAA at 866-335-9777 or 604-734-4466 or email
Benchmarking communities with current data: complimentary

Introducing the wellness benchmarks

ICAA/ProMatura Wellness Benchmarks Overview
ICAA/ProMatura Wellness Benchmarks Overview This brochure (PDF) highlights the purpose and benefits of benchmarking the wellness program, with an itemized list of the reports that are generated from the data.

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The details

The benchmarking system is free to retirement communities (IL, AL, CCRC, active adult) because it is a tool used to reach our shared goal of providing excellent quality-of-life services for older adults. The system is accessed through a secure password-protected website. You do not have to be an ICAA member to join.

“Wellness” means any of your quality-of-life offerings, which may be housed in one or more functional areas:

  • Wellness
  • Fitness
  • Resident life
  • Activities
  • Therapy

The reports give back to you the data that you enter. The real-time, user-generated reports are free to you, accessible on demand and available online, and as PDF or Excel/CSV downloads. The national benchmarking reports are available for a nominal fee to communities that contribute data, and a higher fee to purchasers that do not provide benchmarking data.

Webinar: Make the most of reports from the ICAA/ProMatura Wellness Benchmarks

Download the 47 page PDF of the presentation.

For a zip folder of the reports referenced in the tutorial, email or

Start benchmarking

You can start benchmarking at any time. The system is available to communities in the United States and Canada, as well as other countries.

Webinar: 10 Steps: Start Using the ICAA/ProMatura Wellness Benchmarks

Download the 36 page PDF of the presentation.

Step-by-Step Guide: Enroll in the Benchmarking System
Explains how to enter the benchmarking system.

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Ongoing commitment, ongoing support

The concept for the wellness benchmarks originated during a meeting of industry leaders, many of whom joined the work groups that generated the key indicators. International Council on Active Aging brings knowledge and leadership in wellness programs and facilities for older adults. The ProMatura Group brings expertise in research and metrics for the senior living environment. The value of benchmarking is your commitment to entering data consistently for year-over-year comparisons. ICAA and ProMatura are equally committed to supporting you.

Once you enroll, you have access to the Benchmarking Toolkit of instructions, forms and handouts that explain step-by-step how to use the system. In addition, online ICAA webinars and connections at the ICAA Active Aging Conference guide users through the system. There is ongoing email and telephone support during business hours.


Pat Ryan, or

Toll-free: 866-335-9777
Tel: 604-734-4466

You can schedule a private tour of the benchmarking system as well as individual training.

To view the Toolkit before you enroll, please email Pat Ryan,

Get started now

If your questions are answered and you are ready to enroll your community in the system, go to

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