Sit back in the comfort of your office and enjoy ICAA educational programs delivered to you via webinar. These broadcasts are specifically created for active-aging professionals – business owners, managers, suppliers, wellness and activities personnel. Through interviews or individual-speaker sessions, you will be exposed to the opinions of top experts from a variety of subject areas designed to help you and your staff stay on top of trends, meet new challenges and serve your customers better.
Presenter: Michelle Moore
When: September 19, 2013 at 1:00 pm Eastern/ 10:00 am Pacific
Description: Media is no longer just in the form of TV, radio, newspaper, online and blogs—every one of your customers with a Facebook page, Twitter account, You Tube channel or Linked In profile has joined their ranks. In fact, these new “content generators” can be the source of crisis situations you’d never imagined. Although crises are by their nature unpredictable, there are concepts and techniques that will guide you when in crisis mode and in the public eye. Smart companies prepare for when a crisis hits, not if. A crisis situation, handled well, provides an opportunity to demonstrate the strength of your reputation, values and customer commitment.
Presenter: Michelle Moore, a partner at Involve LLC, a brand activation firm in Columbus, Ohio, specializes in strategic marketing communications, public relations, crisis management and social media campaign development. She brings more than 25 years of industry-related experience to the table. A media relations specialist, she has placed clients on the Today Show, 20/20, Good Morning America, CNN and CNBC as well as in major daily newspapers and newsstand publications. In addition, she works as a media and crisis media trainer having trained professionals at every level to effectively deliver their messages.
Format: Web-based presentation with audio through computer speakers or a headset
Length: 60 minutes
Register today! Click on this link: https://cc.readytalk.com/r/f9vxw3n0e9lw&eom
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