Sit back in the comfort of your office and enjoy ICAA educational programs delivered to you via webinar. These broadcasts are specifically created for active-aging professionals – business owners, managers, suppliers, wellness and activities personnel. Through interviews or individual-speaker sessions, you will be exposed to the opinions of top experts from a variety of subject areas designed to help you and your staff stay on top of trends, meet new challenges and serve your customers better.
Title: Hand in Hand: marketing your business through wellness programs
Presenters: Rita Lopienski and Allyson Zak
Date and time: Tuesday, September 16, 2014, 10:00 am Pacific; 12:00 pm Central; 1:00 pm Eastern
To register, click here
Within the current competitive environment, businesses must adapt to new ways to market themselves. Learn why and how to develop innovative marketing utilizing life enrichment programs to create interest and attract clients. Results of working as a team to market your business with life enrichment arts programs include increased media coverage, new donors, and a positive reputation as an innovative, diverse and quality business.
You will leave with:
• An understanding of how wellness programs can be used as a marketing tool.
• Techniques for working together to benefit wellness programming and outreach.
• Creative ways to partner with the outside community to promote diversity programming, fundraising, publicity and client outreach.
Who will benefit:
• Life Enrichment and Wellness staff
• Marketing and Public Relations specialists
Rita Lopienski is the Life Enrichment Director at Plymouth Place, a retirement community in La Grange Park, Illinois, where she oversees programs, transportation, volunteering and fitness. Lopienski holds a Master’s Degree in Music Education and Music Therapy and is a board-certified Activity Consultant at the state and national levels.
Allyson Zak serves as the Director of Development and Public Relations for Plymouth Place, where she works with residents and their families to raise funds for Plymouth Place through memorial gifts, bequests and the annual appeal. Previously, she served as a consultant to nonprofits and corporations on board development, strategic planning community relations strategy.
For information on registering, CEUs and recordings, click here
Title: Invigorate your program with creative thinking
Presenter: Rotha Crump
When: Wednesday, October 8, 10:00 am Pacific, 12:00 pm Central, 1:00 pm Eastern
Register today! Click on this link
Are you running low on ideas for next year’s schedule? An interesting and diverse program that benefits older adults doesn’t have to cost a lot of extra money. In this webinar you’ll be introduced to ideas for using inexpensive and readily available resources in your area to plan activities with a creative and exciting edge. Simple to complex, you’ll hear a list of approaches to invigorate and build daily, monthly and yearly programs.
You will explore:
• Four steps in planning a winning program
• Techniques for organizing partners, timing and locations
• Creative approaches for thinking outside the box
Who will benefit:
• Program directors and activity directors
• Recreation leaders
• Event planners at community centers, country clubs and retirement communities
Rotha Crump, MS, is a Senior Recreation Programmer at Farmers Branch Senior Center in Farmers Branch, Texas. Rotha has more than 25 years experience in teaching adults over 50, and has presented classes through the United States Water Fitness Association in Japan, California and Florida as well as conducting local workshops and CET trainings through Texas Recreation and Park Society (TRAPS) and the Metroplex Association of Aquatic Professionals (MAAP).
Details: Click here for information on format, credits, recording and connections.
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