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Sit back in the comfort of your office and enjoy ICAA educational programs delivered to you via webinar. These broadcasts are specifically created for active-aging professionals – business owners, managers, suppliers, wellness and activities personnel. Through interviews or individual-speaker sessions, you will be exposed to the opinions of top experts from a variety of subject areas designed to help you and your staff stay on top of trends, meet new challenges and serve your customers better.

The “Dirty Dozen Myths” of aging consumers

Presenter: Jeff Weiss, President and CEO, Age of Majority

Date: April 23, 2018

Time: 1:00pm ET, Noon CT, 10:00am PT

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In this inspiring and informative webinar, we’ll break down the “Dirty Dozen Myths” around the aging consumer that could be holding your organization and brand back from connecting with this highly lucrative market.

Learning objectives:

  1. Ensure your products, services and marketing aren’t informed by any long-standing stereotypes about aging consumers
  2. Develop a better appreciation of the size, wealth and dynamics of the 55+ consumer market
  3. Identify specific areas of opportunity to innovate and activate the active-aging consumer

A Q&A will follow the main presentation.

Presenter bio

Jeff Weiss is President and CEO of Age of Majority, a marketing consultancy that identifies and exploits opportunities with Active Aging consumers. As a Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed dramatic changes in the aging population. His experience working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, has given him a deep understanding of why and how major brands and corporations are missing the boat on the over 55 crowd. He knows what needs to be done to take advantage of the largest and fastest growing segment in the business.


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