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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Market research

 

Midlife adults find their news online-6079

Midlife adults find their news online

About two-thirds (67%) of people ages 65 and older get news on a mobile device (smartphone or cell phone), according to an analysis of survey data.

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Market research

The give and take of social connections-6018

The give and take of social connections

The social dimension of wellness is an important part of active aging, leading to many benefits for physical, mental and cognitive health.

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Market research

Global

Global "wellness" market hits $3.7 trillion

How do you define wellness? A new report includes spas and mineral springs, fitness/mind-body, wellness tourism, workplace wellness, wellness real estate and beauty/anti-aging among 10 sectors.

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Market research

Older adults check online reviews before buying-5912

Older adults check online reviews before buying

Before making a purchase, 59% of people 65 years and older sometimes or almost always look up online reviews and ratings, as do 75% of people who are 50-64 years old, according to a survey of 4,787 respondents ages 18 years and older.

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Market research

Older adults and professionals do not think alike-5468

Older adults and professionals do not think alike

In an interesting twist on the annual “United States of Aging Survey,” the poll was completed by professionals offering services for older adults, as well as older adults themselves. The results highlight the disconnect between older adults’ perceptions of their needs and those of professionals.

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Market research

I'm age 61, and I'll live where I want to-5275

I'm age 61, and I'll live where I want to

The positive outlook for the senior living and remodeling industries (ICAA Research Review, 15[3] “Older adults remain important customers for remodelers”) is apparently shared by older adults.

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Market research

Total items: 141

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