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Scientific research

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Marketing

 

Behavior may change when fun is the message-2306

Behavior may change when fun is the message

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Marketing

Older adults fastest growing group of social media users-2294

Older adults fastest growing group of social media users

Earlier this year a survey of people ages 50 years and older found that 27% used social media websites (ICAA Research Review, 10(22) 2010). A new survey that segments age groups shows their interest continues to climb.

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Marketing

Income and age influence speed of spending wealth-2159

Income and age influence speed of spending wealth

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Marketing

Older brains wired for positive memories-2103

Older brains wired for positive memories

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Marketing

Most referrals come from highly satisfied residents-1965

Most referrals come from highly satisfied residents

Relationship marketing is based in the observation that loyal customers who are satisfied with a product or service will become repeat buyers, and will recommend that product or service to others. A new study indicates that for retirement communities, satisfaction is not enough.

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Marketing

Older adults not persuaded by television health promotion-1914

Older adults not persuaded by television health promotion

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Marketing

Total items: 27

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