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What's new: The business case for wellness programs in senior living.

Scientific research

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Marketing

 

Older adults choose ads for physical activity information.-2543

Older adults choose ads for physical activity information.

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Marketing

People don't buy if they feel stereotyped-2531

People don't buy if they feel stereotyped

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Marketing

Social media replaces face-to-face connections-2365

Social media replaces face-to-face connections

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Marketing

Behavior may change when fun is the message-2306

Behavior may change when fun is the message

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Marketing

Older adults fastest growing group of social media users-2294

Older adults fastest growing group of social media users

Earlier this year a survey of people ages 50 years and older found that 27% used social media websites (ICAA Research Review, 10(22) 2010). A new survey that segments age groups shows their interest continues to climb.

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Marketing

Income and age influence speed of spending wealth-2159

Income and age influence speed of spending wealth

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Marketing

Total items: 30

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