Scientific research
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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Marketing
For assisted living, online reviews are important
An online survey was conducted by a software advisory firm and responses gathered from 2,711 people in the United States who were searching for assisted living options for themselves or another.
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Consensus paper refutes claims of some brain games marketing
Convened by researchers at The Stanford Center on Longevity and the Max Planck Institute for Human Development, 69 cognitive psychologists and neuroscientists signed a consensus statement addressing concerns that “brain game” products are being marketed with statements that the games are based on “scientific evidence” and implied promises of effectiveness that are not accurate.
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It's the person, not the demographic
Marketers, take note. An appeal to personality is likely to be more successful than an appeal to a demographic group (age alone, for example).
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Women, not men, learn about stroke symptoms from television campaign
In Japan, a one-year public health television campaign was created to educate viewers about the early symptoms of stroke. In the campaign area and a control area, 1,960 residents ages 40-74 years answered a telephone survey.
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