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What's new: The business case for wellness programs in senior living.

Scientific research

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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Marketing

 

Mass media may inspire positive changes in nutrition-2925

Mass media may inspire positive changes in nutrition

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Marketing

Sell exercise with short-term benefits-2794

Sell exercise with short-term benefits

The benefits of physical activity are well-known, and public health messages promoting a goal of exercising for good health have been aimed at older adults in recent years. To better understand the reasons why—or why not—people engaged in exercise, a research team sought to uncover how exercise participation related to superordinate goals, defined by the researchers as the values that explain why an individual aims for the focal goal, in this case, exercise.

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Marketing

Older users click on ads, but not likely to

Older users click on ads, but not likely to "like" them

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Marketing

Major

Major "anti-aging" cosmetic treatments frowned upon

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Marketing

Vivid ads can create false memories-2639

Vivid ads can create false memories

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Marketing

Older adults watch TV the most-2587

Older adults watch TV the most

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Marketing

Total items: 30

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