Scientific research
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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Market segments
Is there a perfect age?
For an online survey, 2,242 adults were asked: "If you could skip time and live forever in good health at a particular age, what age would you like to live at?"
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Gerontologists agree with popular images of boomers
Interviews were conducted with 10 gerontologists in Australia to find out if they agreed or disagreed with popular notions about the baby boomer generation.
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Smartphones seep into Boomer lifestyles
Among the 91% of American adults who say they own a cell phone, 56% say it is a smartphone, according to a telephone survey conducted among 2,252 adults, ages 18 and older.
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The oldest Boomers are upbeat and mostly unemployed
Born in 1946, the oldest members of the so-called Baby Boom generation, are now turning 67 years old. In the United States, the traditional retirement age was 65. Nowadays, the “full” retirement age for people eligible to receive the Social Security government pension is 66, although a lower benefit amount is available beginning at age 62.
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Added together, boomer spending will reach billions
The market of boomers, people born 1946-1964, has gained the attention of many types of companies not traditionally targeting “older” adults because of the size of the population. The US Census estimated there were 78.2 million people in the boomer age cohort in 2006. Pulling data from a number of proprietary market reports, a research company projected that the buying power of boomers in the United States will continue to grow.
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Older lesbian and gay population embraces wellness activities
Because lesbian, gay, bisexual and transgender (LGBT) people are a “largely invisible population,” a coalition of organizations examined their health status. Among the extensive findings on discrimination and health disparities is a section showing respondents engage in high levels of wellness and physical activities.
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