Scientific research
All reports are FREE to ICAA Organizational and ICAA 100 members. Individual members need to upgrade to an Organizational and/or ICAA 100 membership to access reports.
Non-member can purchase reports by setting up a nonmember account, click on the Log-in button above to do so. Nonmembers can also access reports by purchasing an ICAA Organizational or ICAA 100 membership.
Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Marketing
Older adults fastest growing group of social media users
Earlier this year a survey of people ages 50 years and older found that 27% used social media websites (ICAA Research Review, 10(22) 2010). A new survey that segments age groups shows their interest continues to climb.
moreMarketing
Total items: 42