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Topic- Marketing
Most referrals come from highly satisfied residents
Relationship marketing is based in the observation that loyal customers who are satisfied with a product or service will become repeat buyers, and will recommend that product or service to others. A new study indicates that for retirement communities, satisfaction is not enough.
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Stock coffee and candy for older adults
The impact of the current economy is of great concern to retailers, who have been hurt by consumers’ pullback on spending.
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The image tells the story when marketing to older adults
Whether introducing a new physical activity class or selling a product or service to the 78.2 million Baby Boomers (US Census, 2005) and the 37.3 million adults ages 65 and older at (US Census, 2006) living in the United States, the images used in advertising and marketing materials are an important part of sending the message.
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