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What's new: The business case for wellness programs in senior living.

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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Market research

 

'ICAA B2B Snapshot Report: Nutrition needs in senior living-6406

'ICAA B2B Snapshot Report: Nutrition needs in senior living

There was a time when food simply filled our need for energy, sustenance and social experiences. Today, food is recognized as much more because of its impact on our physical and cognitive health and performance--no matter our age. This knowledge, driven by science, has seen the messages about food choices for healthy eating widely promoted in the United States. To discover more about the knowledge of healthy eating among residents in senior living, and to learn how food services are delivered, the International Council on Active Aging (ICAA) has conducted a brief survey of members and associates throughout the United States. Responses to the ICAA B2B Snapshot Survey illuminate nutrition needs in senior living and how organizations are addressing them. This article presents some research highlights.

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Market research

Small risk, big reward: Increase your organization's

Small risk, big reward: Increase your organization's "return on aging"by Jeff Weiss

If you attended the recent International Council on Active Aging Conference in Orlando, Florida, you might have received a copy of Age of Majority's whitepaper titled "The Massive Growth Opportunity that Marketers Are Missing." Our agency chose an intentionally broad title for this research-based publication. A title that only hints at the potential profit awaiting those who more effectively engage the 55+ market. At the heart of this lost growth opportunity are assumptions and stereotypes that surround consumers ages 55+, identified by contrasting marketer perceptions against how consumers truly see themselves and behave.

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Market research

The dynamic role of active aging among women age 50+ by Steve French, MBA-5824

The dynamic role of active aging among women age 50+ by Steve French, MBA

Aging is of concern and interest for a wide spectrum of the population. How we age, including ways to do so in a healthy and vibrant manner, is especially important. While these issues are relevant to all ages and both genders, women age 50+ are particularly attentive to this subject. The attitudes and behaviors of these women have the potential to impact not only the marketplace for healthy aging, but also trends about how aging is perceived overall.

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Market research

Making the connection between wellness and quality of life by Patricia Ryan, MS-5516

Making the connection between wellness and quality of life by Patricia Ryan, MS

When asked about what’s important as they age, older adults often place “health” and “being independent” at the top of the list, whether the question is asked by financial companies, AARP or university researchers. According to the International Council on Active Aging’s industry research, the health and well-being of residents is the top reason why age-qualified communities invest in lifestyle/wellness programs. So it’s fair to ask: How successful are communities in supporting their residents’ health, independence and overall quality of life?

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Market research

Survey reveals perspectives on life from America’s older adults-4968

Survey reveals perspectives on life from America’s older adults

Are older adults taking charge of their health? Do they feel adequately supported in their communities? And what is their outlook on life? Focused on illuminating the attitudes of adults ages 60 and older, an annual survey examines issues--and finds reasons to cheer.

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Market research

A profile of aging America-4275

A profile of aging America

The United States Census Bureau recently released a brief profile of older Americans to commemorate Older Americans Month 2013. Using a by-the-numbers approach, this profile includes the following statistics about an evolving target market.

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Market research

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