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Choosing your target market: the key to programming success

When older adults walk into your fitness/wellness facility, they make the choice to leave or stay depending on whether your facility and programs will meet their needs. But, as a facility owner or manager, you too must assess whether your environment and programming provide the right fit for an older client. Why? Mature participants are as diverse in their needs and abilities as the many health and wellness organizations that seek to attract older clients with their offerings. That’s why it’s imperative for you to target the specific segment of the older population you want to reach to achieve success with this market.

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