Defining your wellness center concept by Gary Henkin, BS

The conceptual planning of your clubhouse, spa, wellness center or community amenities is among the most critical phases of the project development process. Many decisions made in this stage ultimately influence the project’s success as a whole, yet conceptual planning is commonly underemphasized and misunderstood.

In designing a fitness center or recreation complex for a setting such as a retirement community, many developers simply allocate a designated amount of space to the master plan; however, they often fail to tie the intended scope and function of this facility to the community’s overall concept. This is a significant missed opportunity. A well-planned wellness center or leisure complex can entice the consumer, while producing lasting memories that deliver a community’s lifestyle promise.