Getting buy-in for wellness by John Rude, MS

I often find myself seated in a boardroom, wondering what these dedicated trustees are thinking as I load them up with information about the intrinsic values of wellness. Are they personally committed to better health? Do they manage or work in an organizational setting that supports health and well-being? Like most North Americans, are they dependent on the disease model? How flexible are their thinking patterns as they contemplate a wellness initiative for the organization they serve? Are they willing to make a wellness investment, knowing it’s much more difficult to finance prevention programs as opposed to disease programs? These and many other questions arise, spoken or unspoken, as organizational leaders attempt to make intelligent decisions about embracing a new business venture of any kind—including wellness.