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Active aging industry outlook

Today’s generations of people 65 years and older in the United States and Canada are healthier and living longer that any generation in the past. Right behind them are the Baby Boomers—today in their 40s, 50s and 60s—a group of startling size and diversity that likewise will experience longevity.

How will society react when such a large portion of the population is middle-aged or older? What are the implications of the oldest ages being the fastest-growing population segment?

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