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Selling through experience by Colin Milner

Been there, done that. Think of these phrases as the mantra of the mature market. Men and women in the 50-plus demographic have simply heard it all before: the pitches, the promises, and the flat-out lies.

Many suppliers of products and services aim to pick the pockets of older adults, putting out a constant flow of false information to accompany their bogus goods and services. Ironically, this barrage of phony health information may distract or prevent older people from adopting healthier lifestyle behaviors. So, how do you break through the distrust of mature consumers and get them to buy your offerings?

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