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Boomer factoids are barriers to business success by G. Richard Ambrosius, MA

When talking about Russia in a 1939 radio address, Sir Winston Churchill said, “It is a riddle wrapped in a mystery inside an enigma.” This is also a good description of the future impact of the Baby Boom, in spite of the growing horde of Boomer experts offering such definitive conclusions as:

• Boomers will be teenagers forever—age 60 is the new 30.
• Boomers will be a drain on the economy and overwhelm the healthcare systems.
• Boomers will reinvent retirement.
• Boomers will not tolerate stereotypes.

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