Marijuana use continues to climb among older adults

Cannabis use continues to increase among older adults in the US, and while the absolute increase may seem small - 2.4% to 4.2% from 2015 to 2018 - the relative increase is large, at 75%. Industry professionals should pay attention, because among other factors, the analysis of findings from more than 15,000 individuals 65 and older (55% men; 77% white) reveals "significant increases" among those whose demographics are similar to many potential customers: women, individuals of white and nonwhite races/ethnicities, those with a college education, those with incomes of $20,000 to $49,000 and $75,000or greater, and married people.