0
What's new: ICAA infographics series now available.

Articles

Back to previous page

Know thy market by Colin Milner

In his book The Tipping Point, writer Malcolm Gladwell describes a magic moment when an idea, trend or social behavior crosses a threshold of consciousness and spreads like wildfire. The belief that the older adult market is the most powerful economic force the country has ever seen is tipping throughout society today. But, now, what do we do? How do we actually market to this demographic?

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more, please visit http://www.icaa.cc/membership/whyicaa.htm

icaa 100 members