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ICAA's philosophy

ICAA is rooted in the principle of active aging – the conviction that people can significantly improve the quality of their later years by staying active and fully engaged in life. We believe that all individuals have the capability of embracing life within the dimensions of wellness.

Active aging is the heart of our philosophy and the basis of Changing the way we age®, our grass-roots initiative to change everyone’s perception of aging, young and old.

ICAA champions inclusive environments, programs, and products that reflect an age-friendly philosophy. We encourage businesses and individuals to plan and execute projects from the point of view of older adults.

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