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The business case for wellness

A white paper from International Council on Active Aging® on the business case for wellness programs in retirement communities and seniors housing

The Business Case for Wellnessa. The market environment

b. Advantages of the wellness program

c. Wellness ROI:

Meets the organization’s mission.
Influences occupancy rates.
Reduces turnover.
Elevates competitive positioning.
Increases revenues.
Contributes to resident satisfaction and engagement.
Manages costs of healthcare.
Keeps residents independent, longer.
Reduces the need for direct-care workers.
Performs double duty for employee wellness.
Powers marketing efforts.

d. Wellness makes business sense

e. Profiles:

Seabury profile: Reinvigorating a community through wellness
CRSA profile: Wellness for function and quality of life
On Top of the World Communities profile: Lifestyle sells the communite

f. Wellness...

to reduce healthcare costs
for functional independence
for mental health and cognitive independence
to reduce falls

References

1. He, W., Sengupta, M., Velkoff, V. A., & DeBarros, K. A. (2005). US Census Bureau, Current Population Reports, P23-209, 65+ in the United States: 2005. US Government Printing Office, Washington, DC.
2. US Census Bureau. (2006, January 3). Facts for Features: Oldest Baby Boomers Turn 60!
3. 2006 Census: Age and sex. Statistics Canada. The Daily, July 17, 2007.
4. US Census Bureau. Statistical Abstract of the United States, 2009.
5. Schafer, R. (2000). Housing America’s Seniors. Joint Center for Housing Studies of Harvard University.
6. Wylde, M. A., Smith, E., Schless, D., & Bernstecker, R. (2009). Satisfied Residents Won’t Recommend Your Community, But Very Satisfied Residents Will. Seniors Housing & Care Journal, 17(1).
7. International Council on Active Aging. (2008). ICAA Wellness Buying Trends Survey.
8. Dorsky Hodgson & Partners and Zeigler Capital Markets Groups. (2003). Defining the Wellness Paradigm, The State of Wellness Initiatives and Wellness Centers in Senior Living Communities.
9. Brod, K. Occupancy Rates: Ongoing Indicator of Health. Ziegler Capital Markets. Z-News, April 19, 2009.
10. Melick, J. R., & Madala, J. (1988). Rating Guidelines for Nonprofit Continuing Care Retirement Communities. Fitch IBCA.
11. Pearce, B. W. (2007). Senior Living Communities: Operations Management and Marketing for Assisted Living, Congregate, and Continuing Care Retirement Communities (second edition). Johns Hopkins University Press.
12. Emrath, P. (2007). Profile of the 50+ Housing Market. National Association of Home Builders.
13. Irving Levin Associates, Inc. Design Trends: Seeking A Holistic Environment, The Transformation To A Person-Centered Model Is Well Underway. Senior Living Business (October 2009).
14. Lourde, K. Catering to Today’s Seniors. Provider (April 2008).
15. International Council on Active Aging. (2008). Salary & Benefits Survey.
16. Assisted Living Federation of America. (2009, June 10). Comprehensive Assisted Living Data Released. 2009 Overview of Assisted Living.
17. Moschis, G., Lee, E., & Mathur, A. (2000). The Maturing Marketplace: buying habits of baby boomers and their parents. Westport, CT: Quorum Books.
18. Brod, K. Insights Into Independent Living Residents Today. Ziegler Capital Markets. Z-News, May 1, 2009.
19. Mather LifeWays Institute on Aging, Dorsky Hodgson Parrish Yue, & Ziegler Capital Markets. (2006). The National Whole-Person Wellness Survey.
20. Centers for Disease Control and Prevention. (2009). Healthy Aging, Improving and Extending Quality of Life Among Older Americans.
21. Irving Levin Associates, Inc. Sidelines: It’s Time To Diversify Revenue Streams—Providers Are Finding New Revenue Sources To Broaden Their Base. Senior Living Business (June 2009).
22. Federal Interagency Forum on Aging-Related Statistics. (2008). Older Americans 2008. Health care, Indicator 30.
23. Martinson, B. Exercise more, pay less. Minnesota Healthcare News (May 2004).
24. Nguyen, H. Q., Ackermann, R. T., Berke, E. M., et al. (2007). Impact of a Managed-Medicare Physical Activity Benefit on Health Care Utilization and Costs in Older Adults With Diabetes. Diabetes Care, 30, 43–48.
25. ICAA Wellness Benchmarks Work Group. Minutes of meeting, 2007.
26. Ziegler Senior Living Finance. Z-News. Ziegler’s Six Strategies for Senior Living Providers in Challenging Economic Times. Conference presentation, 2008.
27. Centers for Disease Control and Prevention. (2008). CDC, Healthy Aging, Preserving Function and Improving Quality of Life Among Older Americans.
28. Buchman, A. S., Wilson, R. S., Boyle, P. A., et al. (2007). Physical Activity and Leg Strength Predict Decline in Mobility Performance in Older Persons. Journal of the American Geriatrics Society, online (August 14).
29. Westcott, W., Richards, M., Reinl, G., & Califana, D. (2000). Strength Training Elderly Nursing Home Patients. Journal of the American Senior Fitness Association, 1–8. ww.seniorfitness.net.
30. The National Academies. (2008, April 14). Health Care Work Force Too Small, Unprepared For Aging Baby Boomers; Higher Pay, More Training, And Changes In Care Delivery Needed To Avert Crisis.
31. Stone, R. I., & Dawson, S. L. (2008). The Origins of Better Jobs Better Care. The Gerontologist, 48, 5–13, Special Issue 1 (July).
32. US Department of Health and Human Services. (2003, September). Prevention Makes Common “Cents.”
33. WHO/CDC Collaborating Center on Physical Activity and Health Promotion, Atlanta, 2000.
34. Maritz Research. (2008, July 30). Maritz Study Checks Up on Workplace Wellness Programs.
35. National Investment Center. (2007). NIC National Housing Survey of Adults Age 55+: Opinions, Attitudes, Perceptions and Behaviors.
36. Krout, J. A., & Wethington, E. (eds.) (2003). Residential Choices and Experiences of Older Adults: Pathways to Life Quality. Springer Publishing Company.
37. AARP. (2004, May). Baby Boomers Envision Retirement II – Key Findings. Prepared for AARP by RoperASW.
38. Alzheimer’s Association, March 2009.
39. American Diabetes Association. (2008). Economic Costs of Diabetes in the US in 2007. Diabetes Care, 31(3) (March).
40. Diabetes Care, 31, 1562–1567 (August 2008).
41. HMO Workgroup on Care Management. (2002, February). Improving the Care of Older Adults with Common Geriatric Conditions. AAHP Foundation, Washington, DC.
42. Leigh, J. P., Hubert, H. B., & Romano, P. S. (2005). Lifestyle risk factors predict healthcare costs in an aging cohort. American Journal of Preventive Medicine, 29(5), 379–387 (December).
43. Stessman, J., et al. (2009). Archives of Internal Medicine, 169(16), 1476–1483 (September 15).
44. Buchman, A. S., et al. (2009). Association Between Late-Life Social Activity and Motor Decline in Older Adults. Archives of Internal Medicine, 169(12), 1139–1146 (June 22).
45. Hong, S., et al. (2009). Structural relationships between social activities and longitudinal trajectories of depression among older adults. The Gerontologist, 49(1), 1–11 (February).
46. Hertzog, C., et al. (2009). Enrichment Effects on Adult Cognitive Development: Can the Functional Capacity of Older Adults Be Preserved and Enhanced? Psychological Science in the Public Interest, 9(1), 1–65 (online May 20).
47. Hendrie, H. C., et al. (2006). The NIH Cognitive and Emotional Health Project: Report of the Critical Evaluation Study Committee. Alzheimer’s & Dementia, 2(1), 12–32 (January).
48. Peel, N. M., et al. (2007). Psychosocial factors associated with fall-related hip fractures. Age and Ageing, 36(2), 145 (March).
49. Sherrington, C., et al. (2008). Journal of the American Geriatrics Society, 56(12), 2234–2243 (December).
50. Iwamoto, J., et al. (2008). Preventative effect of exercise against falls in the elderly: a randomized controlled trial. Osteoporosis International, online first (November 16).

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