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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.

Topic- Market segments

 

The oldest Boomers are upbeat and mostly unemployed-4168

The oldest Boomers are upbeat and mostly unemployed

Born in 1946, the oldest members of the so-called Baby Boom generation, are now turning 67 years old. In the United States, the traditional retirement age was 65. Nowadays, the “full” retirement age for people eligible to receive the Social Security government pension is 66, although a lower benefit amount is available beginning at age 62.

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Market segments

Added together, boomer spending will reach billions-4056

Added together, boomer spending will reach billions

The market of boomers, people born 1946-1964, has gained the attention of many types of companies not traditionally targeting “older” adults because of the size of the population. The US Census estimated there were 78.2 million people in the boomer age cohort in 2006. Pulling data from a number of proprietary market reports, a research company projected that the buying power of boomers in the United States will continue to grow.

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Market segments

Older lesbian and gay population embraces wellness activities-2867

Older lesbian and gay population embraces wellness activities

Because lesbian, gay, bisexual and transgender (LGBT) people are a “largely invisible population,” a coalition of organizations examined their health status. Among the extensive findings on discrimination and health disparities is a section showing respondents engage in high levels of wellness and physical activities.

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Market segments

And this Baby Boomer-not so much-2440

And this Baby Boomer-not so much

Since the Baby Boomer population, generally understood to include people born between 1946 and 1964, is so large, it’s not surprising that surveys can show differing results. There is a very large number of individuals with unique preferences and outlooks lumped together as “Baby Boomers.” This survey compilation reports Baby Boomers are more downbeat about their lives. Note the differences in the types of questions that were asked.

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Market segments

This Baby Boomer is upbeat-2439

This Baby Boomer is upbeat

Since the leading-edge Baby Boomers born in 1946 begin turning 65 this year, there is a flurry of interest in their perceptions and intentions. This survey of about-to-be-65 year-olds finds them generally satisfied, upbeat and looking to the future.

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Market segments

Total items: 11

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