Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- Market research
Know your competitors by Colin Milner
Do you know your competitors? What business models they have? What their strengths and weaknesses are? How they use these characteristics to differentiate their product offerings? And, most importantly, do you know why people join their facilities rather than yours?
moreMarket research
Motivating the 50-plus adult
Committed to helping its 35 million members make the most of life after 50, AARP decided in 2000 that it needed to address—and try to change—statistics showing that people with sedentary lifestyles run a greater risk of developing diabetes, high blood pressure, cancer, obesity and a host of other diseases and conditions. The association was particularly concerned about data showing that a third (34%) of people age 50 and older are sedentary. But it was also encouraged by research indicating that people who become more active will improve their physical and mental health, suffer fewer chronic illnesses and disabilities, enjoy improved cardiovascular fitness and build healthier bones and muscles.
moreMarket research
Leaders of the pack
Demographers have predicted that baby boomers will change industries as they age. But the boomers just started turning 55 this year, and a recent trend report proves the age wave has already hit health and fitness clubs. What gives?
The 2000 IHRSA/ASD Health Club Trend Report shows that earlier generations are embracing physical activity at a phenomenal rate. Between 1987 and 2000, club memberships in the 55-plus demographic rose an astonishing 379%. In that same 13-year period, clubs recorded an overall membership growth of 89% (17,351,000 to 32,808,000).
