Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- Market research
Active aging industry outlook
Today’s generations of people 65 years and older in the United States and Canada are healthier and living longer that any generation in the past. Right behind them are the Baby Boomers—today in their 40s, 50s and 60s—a group of startling size and diversity that likewise will experience longevity.
How will society react when such a large portion of the population is middle-aged or older? What are the implications of the oldest ages being the fastest-growing population segment?
Market research
Survey offers a portrait of centenarians
What are the keys to longevity? A recent poll of 100 centenarians suggests the answer is staying connected to family, friends and current events.
The third annual Evercare 100@100 Survey shifts conventional stereotypes on aging by revealing that some of the oldest Americans are using the latest technologies to keep up and stay close—talking on cell phones, sending emails, “Googling” lost acquaintances, surfing Wikipedia and online dating. Conducted by GfK Roper Public Affairs and Media, the survey provides a cultural portrait of 100 Americans turning 100 or older in 2008. This research provides anecdotal insight into the lives and lifestyles of centenarians—one of the fastest-growing segments of the population.
Market research
Shaping the spa sector: trends for 2009
The global spa industry’s growth and resiliency throughout 2008 has been fueled by important new ideas in the spa world about health, wellness, fitness, beauty, design and cuisine, according to SpaFinder, a New York-based global spa resource. Despite a turbulent economy, the organization believes 2009 will prove no exception, with the industry continuing to innovate to attract and serve clients.
moreMarket research
The state of wellness programs in CCRCs
The passion and energy of the Baby Boom generation has redefined society for decades. Now, as this generation heads into retirement, its life-affirming values have spurred a cultural shift in the way people view and plan for retirement. For Boomers, whole-person wellness is not a concept, but a way of life. And they expect quality choices in how they spend the years of retirement rolling out before them.
moreMarket research
Aging in the USA: indicators of well-being for adults 65 and over
Average life expectancy continues to increase, and today’s older Americans enjoy better health and financial security than any previous generation. However, rates of gain are inconsistent between the sexes and across age brackets, income levels, and racial and ethnic groups. Some critical disparities also exist between older Americans and older people in other industrialized countries. These and other trends are reported in Older Americans 2008: Key Indicators of Well-Being, a comprehensive look at aging in the United States from the Federal Interagency Forum on Aging-Related Statistics.
moreMarket research
A commonsense guide to using market research by Patricia Ryan, MS
An emerging body of research exists that you can use to guide your wellness program. Research can help you decide which programs to offer, support a grant proposal, and demonstrate the value of health and wellness activities. This information can tell you what has (and has not) worked in the past, and indicate what will interest older adults. Research is the perfect companion to your best judgment and intuition.
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