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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Communication

 

Changing lifestyle behaviors: three approaches that work by Marilynn Larkin, MA-4782

Changing lifestyle behaviors: three approaches that work by Marilynn Larkin, MA

Behavior change is difficult for anyone at any age, and older adults are no exception. The journal Modern Healthcare reported on a working paper that documented what many people already know from experience: Knowledge alone is a poor motivator. In this article, three experts share behavior-change strategies to promote better health, well-being and quality of life among older adults.

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Communication

Why

Why "we' versus "they" is a bigger issue than you think by Karen Woodard Chavez

When I work with clients and engage in conversation with their staff, I will listen for how many times employees use the word they when referring to their organization. Who is "they"?Typically, it is the management or ownership of the business. Often times, "they" is used in a negative sense - whether staff members are aware of it or not. You do not want to have the "they" issue in your company.

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Communication

Crisis management: when bad things happen to good companies by Michelle Moore-4270

Crisis management: when bad things happen to good companies by Michelle Moore

Do you ever feel that the decisions, words and actions of your industry and your company are under a microscope? That minor mistakes or unpopular policies—which a few years ago were known only to your immediate and innermost circles—now spin out of control splashed across Facebook, Twitter and even the evening news? Have you ever lost clients, seen sales halt or watched your stock plummet as a result? Welcome to navigating business communication in the 21st century. Surviving this strange new dynamic is not for the faint of heart. Today, thanks to a media that never sleeps, a small molehill of a problem can become a crisis mountain before you’ve had your first cup of coffee. That is, unless you have some serious crisis-management savvy.

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Communication

Communicate the value of warm-up, cool-down and stretching  by Christine Schnitzer and Patty Trela, PT, DPT-1454

Communicate the value of warm-up, cool-down and stretching by Christine Schnitzer and Patty Trela, PT, DPT

••Warm-up, cool-down and safe stretching should be part of every group class. But as fitness instructors, how can we communicate the importance of proper pre-activity warm-up and post-activity cool-down/stretching to our clients who use fitness centers independently?

As exercise leaders, we encourage people to take ownership of their health by becoming and staying physically active for life. The United States Centers for Disease Control and Prevention recommends that for people over the age of 65 to realize the health benefits that exercise brings, they should get 150 minutes of moderate-intensity aerobic activity each week and do muscle-strengthening activities two or more days per week (1). This guideline serves to motivate people to add use of a treadmill, seated recumbent cross-trainer, stationary bicycle and similar equipment to their fitness program when it is convenient for them to do so.

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Communication

ICAA's top 10 articles on communication-1395

ICAA's top 10 articles on communication

To celebrate the International Council on Active Aging’s 10th Anniversary, the Journal on Active Aging® (JAA) is highlighting some articles featured in ICAA publications over the last decade. Through the coming year, each issue of the Journal will include a “top 10” list of articles drawn from the association’s extensive online library. Every list will focus on a specific topic. For this issue, communication is the focus.

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Communication

Innovative premarketing strategies: how to close sales before breaking ground by Marilynn Larkin, MA-1225

Innovative premarketing strategies: how to close sales before breaking ground by Marilynn Larkin, MA

It’s one thing to sell a community or facility when the property is up and running, and all the bells and whistles are in place. But generating excitement about something still in the development stage can be a challenge. That’s especially true if you’re marketing to Boomers, according to Diane Gaynor, an owner of San Diego, California-based Roni Hicks and Associates, a full-service marketing firm for master-planned communities.

“Marketing used to be based on set parameters that said, ‘If you’re this age, you’re supposed to act this way.’ That’s been blown out of the box,” Gaynor declares.

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Communication

Total items: 17

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