ICAA
What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

Industry News

[PLAY IT FORWARD] Board games reimagined for older adults

Ageless Innovation has paired up with Hasbro to reimagine three classic board games -- The Game of Life, Scrabble, and Trivial Pursuit -- to meet the needs and interests of older adults and to encourage intergenerational play among families. As Hasbro"s first licensee dedicated to enhancing the lives of older adults through play experiences, Ageless Innovation created the redesigned games -- called The Game of Life Generations, Scrabble Bingo, and Trivial Pursuit Generations -- and is making them available for preorder on its website. The games are expected to be available at major retailers sometime this month.

The board games are updated with feature age-inclusive components, such as easy-to-grasp game pieces, increased font size, and trivia and references that cater to players of all ages. For example, The Game of Life Generations invites players to "pick a generation and play!" The generations include the Greatest Generation, Baby Boomers, Generation X, Millennials, and Generation Z. Players travel a life path infused with cultural and lifestyle references and experiences unique to each generation.

Scrabble Bingo includes 3-Games-in-1, with two new ways to play: Scrabble Bingo, Scrabble Pass, and Classic Scrabble. Trivial Pursuit Generations features generation-specific trivia. Using the six traditional categories, 1,500 new questions are segmented by generation. An additional deck is dedicated to personal trivia, where players can bond over shared personal memories.

For more information about Ageless Innovation and the new line of licensed Hasbro Games, visit https://joyforall.com/

Do you have news to share?
The ICAA welcomes your news submissions. Please send your press releases to colinmilner@icaa.cc-the ICAA's email for submissions-and staff will consider your news for possible publication. Newsworthy topics include such things as center/community openings; initiative or campaign launches; announcements of awards, promotions or grants; and other topics of interest to active-aging professionals.

Share

icaa 100 members