Keepme is offering a free best practice guide to boost member engagement in fitness clubs, and includes strategies relevant to active aging settings, as well. Overall, the guide provides details on leveraging data analytics, enhancing engagement with tailored communications, maximizing retention with personalization, fostering strong community connections, and driving growth with smart engagement tools.

Chapters cover, among other topics, the role of data as the foundation of member engagement; behavior and activity tracking; engagement metrics; member persona sequencing; loss aversion psychology; storytelling and emotional engagement; engagement campaigns; case studies; and staying adaptable in the face of change.

To download the guide, click here