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2014 press releases

ICAA introduces Active Aging Week® 2014: Let the Adventure Begin

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[Vancouver, BC] The International Council on Active Aging® (ICAA) is once again challenging individuals and organizations across North America to tap into their right brains and come up with ways to motivate older adults to live fuller lives.

This year's theme - Let the Adventure Begin - encourages organizers and participants to explore life's many possibilities.

Whether it's tai chi, dancing, brain games, a mountain hike or picking up a new hobby, Active Aging Week® activities should be fun, social and stimulating. They should also be free or low cost, educational, and presented in a safe, fun and friendly atmosphere.

Past events have included group walks, health fairs, dances, fitness classes, concerts and museum trips. Most have been held in parks, malls, YMCAs and JCCs, health clubs, seniors centers, apartments, senior living communities and various other

This year, Active Aging Week will take place from September 21 to 27. Organizations interested in staging an event are encouraged to register with ICAA as an official host site. ICAA will offer guidance and suggestions, while hosts decide for themselves the nature, frequency, venue(s) and other details of their events.

Meanwhile, returning hosts will be challenging themselves to raise the bar by attracting more participants than ever.

Held each year during the last week of September, Active Aging Week helps spread the ICAA message that adults ages 50 and older are fully participating members of society - while promoting the benefits of leading an active, healthier lifestyle.

The week-long observance further highlights the ability of older adults to live well, regardless of age or health conditions.

The sponsors of this year's Active Aging Week are:

Aegis Therapies, EnerG by Aegis, Falls Free, National Council on Aging, Performance Health Systems, Silver Sneakers, The Institute for Preventive Foot Health (IPFH), Thorlo, Inc.

About Active Aging Week®
Website: www.icaa.cc/aaw.htm

Active Aging Week is an annual event held the last full week of September (prior to October 1, International Day of Older Persons). The week was initiated by the International Council of Active Aging to give as many older adults as possible the means to experience activities and exercise in a safe, friendly and fun atmosphere. During the week, host organizations provide a variety of free activities, such as classes, educational seminars, access to fitness facilities, health fairs and community walks.

About the International Council on Active Aging® (ICAA)

ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging-an approach to aging that helps older adults live as fully as possible within all dimensions of wellness-and provides its members with education, information, resources and tools.

For questions:

Contact: Colin Milner, CEO, ICAA
Toll-free: 1-866-335-9777 (North America)
Telephone: 604-734-4466; cell: 604-763-4595

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