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The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.

Topic- Sales

 

Success in sales: 12 pointers for becoming a great salesperson by Colin Milner-5976

Success in sales: 12 pointers for becoming a great salesperson by Colin Milner

What is the secret of sales success? Take a look at Amazon.com and you'll discover a cornucopia of content on the topic. While solid publications tout success stories and secrets of sales leaders, others offer a lot of mumbo jumbo about what's needed to excel at sales. ... There is no magic formula guaranteeing instant success. ....Ignore those who want to make a mystery of sales. Instead, check out these pointers, which tell you what you need to succeed at sales.

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Sales

Twelve tips for becoming a great salesperson by Colin Milner-427

Twelve tips for becoming a great salesperson by Colin Milner

In the heart of the jungle, salespeople whirl around fires to the pulsating rhythms of the drums, yelling repeatedly “Buy from me!” A sales manager, doubling as a witch doctor, stirs a magic brew. This elixir enables salespeople to cast spells over clients, putting these customers into trances where they open their wallets to whatever the salespeople offer. That’s the secret of sales success, right?

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Sales

Tips for age-friendly sales by Sharon Sultan Cutler-368

Tips for age-friendly sales by Sharon Sultan Cutler

People ages 50 and older buy products and services for many reasons. They may want to make or save money, look better, save time, learn something new, live longer with good health and stamina, be comfortable, gain pleasure, and, finally, be loved and popular. They buy for their interests, their needs, and often their dream goals. And they seek desirable experiences, self-fulfillment and personal well-being.

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Sales

A new style of selling by Debra J. Schmidt-324

A new style of selling by Debra J. Schmidt

Are you losing sales? For decades, sales training has focused on generalized principles that supposedly apply to all clients. If you say the right words at the right time, people will buy. This is not true! Behavioral science has proven that people have different styles and buy for reasons related to their style. Each buyer sees the world through a different set of eyes. If you are not selling behaviorally, you are only 25–50% effective.

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Sales

Selling through experience by Colin Milner-313

Selling through experience by Colin Milner

Been there, done that. Think of these phrases as the mantra of the mature market. Men and women in the 50-plus demographic have simply heard it all before: the pitches, the promises, and the flat-out lies.

Many suppliers of products and services aim to pick the pockets of older adults, putting out a constant flow of false information to accompany their bogus goods and services. Ironically, this barrage of phony health information may distract or prevent older people from adopting healthier lifestyle behaviors. So, how do you break through the distrust of mature consumers and get them to buy your offerings?

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Sales

The eight sins of customer service by Debra J. Schmidt-256

The eight sins of customer service by Debra J. Schmidt

There are employee behaviors, or service sins, that are driving customers away. These sins are committed by individual employees and are a result of their attitudes. Careful observation by everyone will help you to identify which types of service sins are being committed in your company.

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Sales

Total items: 9

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