What's new: The business case for wellness programs in senior living.


ICAA Conference, Leadership Summit and Expo 2020
October 26 - 29, 2020
Hyatt Regency and Long Beach Convention and Entertainment Center
Long Beach, CA

Are you ready to profit from the ‘Well Economy’?

The "Well Economy" has permeated the developed world from the United States to Australia, China, Japan and Thailand, according to a report by market intelligence firm J. Walter Thompson. Across workplaces and industries such as traditional healthcare, food, pharmaceuticals, hospitality and other business sectors, consumers and organizations are moving towards healthier, more active service models. Nowhere is this trend more visible than within the International Council on Active Aging membership.

In a 2018 ICAA survey, nearly three in four responding organizations (72%) consider lifestyle/wellness a high or essential priority, while roughly two in three senior living respondents (64%) say their leadership views wellness across all dimensions as a "must-have." And a clear majority of senior living staff and managers-59%-forecast that by 2023 their business model will be based on a wellness lifestyle with care options, rather than care with options for wellness.

The question is: Are you ready to profit from this shift?

Change drives opportunity
As an association serving more than 10,000 organizations with a shared active-aging vision and wellness commitment, ICAA provides opportunities for you to benefit from this shift. "ICAA 2019: Shaping the future of wellness" is a premier opportunity for your organization to connect with your ideal customers in the active-aging industry.

To book your booth space or to learn about additional marketing opportunities, please email info@icaa.cc, call toll-free 866-335-9777 or review and submit the information below.

Exhibit fees
USD$1,995 per 10’ x 10’ booth space. Each corner booth is an additional USD$100

prospectusProspectus icaa_floorplanFloor plan contractsExhibitor agreement prospectusExhibitor Kit Information

When you book a booth space for the ICAA Expo, you will access the following at no extra charge: educational seminars • reception • general sessions • online conference handouts.


icaa 100 members