What's new: The business case for wellness programs in senior living.


ICAA 2019: Shaping the future of wellness
October 10-12, 2019
Gaylord Palms Resort and Convention Center
Orlando, Florida

The Wellness Revolution - are you in?

Game-changer? Upheaval? Whatever you may call it, the Wellness Revolution is in full swing.

Greener buildings, organic food and even wearables that record biometric information such as heart rates and sleep patterns are part of a tsunami-sized shakeup that is having a profound impact on the fate of every business working with older adults. Just as most people have largely rejected smoking, consumers around the world are increasingly spurning things like chemical additives, sugar and poor-quality sleep - and embracing wellness to maintain and improve their health.

Demands for wellness-related products and services is multi-dimensional, spanning disciplines from architecture to healthcare, nutrition, mobility and more. In a survey conducted by the International Council on Active Aging® (ICAA), 90 percent of senior living executive respondents said wellness is a vital strategy for the growth of their business. Which is why it's no longer realistic to evaluate whatever product or service you're selling outside of a wellness context.

Since the ICAA began in 2001, we've devoted 100% of our efforts to helping older adults enjoy longer, healthier lives in proactive - rather than traditionally reactive - ways. Backing us is a body of evidence from a swelling number of sources pointing to the critical importance wellness plays in all aspects of our lives, including physical, mental and emotional.

In short, wellness is here to stay. Are you in?

Exhibit fees

Reserving a booth at the ICAA Trade show 2018 puts you at the heart of a community devoted to learning and growing in the service of those devoted to the causes of Active Aging and wellness.

Fee: USD $1,995 per 10' x 10' booth space.
A corner booth is an additional USD $100 each.

When you book a booth space, you will also receive one All Access Pass for the ICAA Conference and Executive Leadership Summit (company staff ONLY, one per booth)

To have a targeted marketing campaign before, during, and after the ICAA Conference, Executive Leadership Summit, and Trade Show please e-mail Colin Milner at colinmilner@icaa.cc You can also call toll-free 866-335-9777 or 604-734-4466.

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