What's new: The business case for wellness programs in senior living.


ICAA 2019: Shaping the future of wellness
October 10-12, 2019
Gaylord Palms Resort and Convention Center
Orlando, Florida

Are you ready to profit from the ‘Well Economy’?

The “Well Economy” has permeated the developed world from the United States to Australia, China, Japan and Thailand, according to a report by market intelligence firm J. Walter Thompson. Across workplaces and industries such as traditional healthcare, food, pharmaceuticals, hospitality and other business sectors, consumers and organizations are moving towards healthier, more active service models. Nowhere is this trend more visible than within the International Council on Active Aging membership.

In a 2018 ICAA survey, nearly three in four responding organizations (72%) consider lifestyle/wellness a high or essential priority, while roughly two in three senior living respondents (64%) say their leadership views wellness across all dimensions as a “must-have.” And a clear majority of senior living staff and managers—59%—forecast that by 2023 their business model will be based on a wellness lifestyle with care options, rather than care with options for wellness.

The question is: Are you ready to profit from this shift?

Change drives opportunity
Some economic sectors may face uncertain futures, but not wellness. Already USD$4.2 trillion1 in size and in large part fueled by the older-adult demographic, the global wellness industry is expanding by 6.4%2 annually and becoming healthier all the time. The reasons for the industry’s growth are easy to understand: Among other trends, new scientific discoveries, longer life spans and greater knowledge-sharing are converging to change the face of wellness.

As an association serving more than 10,000 organizations with a shared active-aging vision and wellness commitment, ICAA provides opportunities for you to benefit from this shift. “ICAA 2019: Shaping the future of wellness” is a premier opportunity for your organization to connect with your ideal customers in the active-aging industry.

The ICAA Conference, Summit and Trade Show will take place this year at the elegant Gaylord Palms Resort and Convention Center in Orlando, Florida. This annual business-to-business gathering draws organizations from across the industry’s sectors and represents a unique opportunity to showcase your offerings and build your relationships with leaders. Because while they’re in Orlando to attend presentations and discussions at ICAA’s Conference and Leadership Summit, they’ll also comb the booths and displays at the ICAA Trade Show for ways to improve their services and bottom line.

Will you be there to meet them face-to-face?

To book your booth space or to learn about additional marketing opportunities, please email info@icaa.cc, call toll-free 866-335-9777 or review and submit the information below.

When you book a booth space for the ICAA Trade Show, you will access the following at no extra charge: educational seminars • reception • general sessions • online conference handouts.

Exhibit fees
USD$1,995 per 10’ x 10’ booth space. Each corner booth is an additional USD$100.

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