What's new: The business case for wellness programs in senior living.


Back to previous page

Tips for age-friendly sales by Sharon Sultan Cutler

People ages 50 and older buy products and services for many reasons. They may want to make or save money, look better, save time, learn something new, live longer with good health and stamina, be comfortable, gain pleasure, and, finally, be loved and popular. They buy for their interests, their needs, and often their dream goals. And they seek desirable experiences, self-fulfillment and personal well-being.

This is a benefit of membership. If you are not an ICAA member you will need to purchase a membership for access. To learn more, please visit http://www.icaa.cc/membership/whyicaa.htm

icaa 100 members