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Crisis management: when bad things happen to good companies by Michelle Moore

Do you ever feel that the decisions, words and actions of your industry and your company are under a microscope? That minor mistakes or unpopular policies—which a few years ago were known only to your immediate and innermost circles—now spin out of control splashed across Facebook, Twitter and even the evening news? Have you ever lost clients, seen sales halt or watched your stock plummet as a result? Welcome to navigating business communication in the 21st century. Surviving this strange new dynamic is not for the faint of heart. Today, thanks to a media that never sleeps, a small molehill of a problem can become a crisis mountain before you’ve had your first cup of coffee. That is, unless you have some serious crisis-management savvy.

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