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What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

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What do potential gym members want?

What motivating factors drive potential gym-goers toward exercise and fitness, and what keeps them going? The findings from this ABC Fitness Solutions study have implications for active-aging communities, not just gyms and health clubs. The results are gleaned from analyses of 1,500 consumers across major US markets, balanced by region, gender and age.

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