Scientific research
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Access and utilize the ICAA library of scientific studies, reports and statistics to assist you with the development of your business case for wellness, program and community design and development, evidence-informed lifestyle choices and marketing strategies and approaches.
Topic- Ageism
Stats: 82% of older adults plan to stay put
The American Advisors Group, a home equity agency, recently conducted the "Importance of Home Survey," polling 1,552 participants ages 60-75. While the conclusion is that most older adults want to age in place if they could, they recognize that this might not be possible. Organizations can learn from the survey responses about ways they might make their communities a more attractive option. Among the findings:
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