Articles
The Journal on Active Aging brings articles of value to professionals dedicated to older-adult quality of life. Content sweeps across the active-aging landscape to focus on education and practice. Find articles of interest by searching the article archives in three ways: Enter a keyword in the articles search bar; click on search by topic; or type a keyword or phrase in the general search bar at the top of the page.
Topic- Program management
The five goals of programming by Sandy Coffman
As professionals in the health and wellness industry, we have an opportunity and a responsibility to serve the aging population. What better service could we provide older adults than to help them lead more active and enjoyable lives?
Although midlife and older adults are becoming more active—and this trend will only grow as the Baby Boomers age—less than half get the recommended amount of physical activity per week, according to the Centers for Disease Control and Prevention. About three in five 50-plus adults get insufficient activity or are considered inactive, defined as less than 10 minutes of moderate or vigorous physical activity per week. Moreover, 34% of people ages 65-plus and 28% of those ages 45–65 are sedentary. That’s the portion of the market we particularly need to address in our programming.
Program management
Walking the talk: a commonsense approach to facility programming and design by Peggy Buchanan
Never in my wildest dreams did I think designing, equipping and programming a fitness and aquatic center for older adults would have so many theoretical challenges, yet such commonsense solutions. I realized early that plenty high-dollar consultants adhere to industry standards in developing guidelines and answers. Having tried my professional best to go by the book, I wondered how many of these people had actually walked their talk.
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Signals of success by Jan Montague, Wiley Piazza, Kim Peters, Gary Eippert and Tony Poggiali
Whole-person wellness programs improve the functioning of older adults and promote successful living. But for many facilities and clubs working with an aging clientele, wellness is a new concept. And there’s more involved in creating successful wellness offerings than many people think.
moreProgram management
Fifty ways to grow your program by Terry Ferebee Eckmann
Want to persuade older adults to try your program? Unsure how to reach the 50-plus market without spending a lot of money? Try the ideas listed below to increase your business. They won’t cost you much, but they will bring people through your door. While these strategies are geared more towards health and fitness clubs, most will work for the range of facilities serving the mature market
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The three Cs of successful programming by Bonnie Kaplan
At Senior Lifestyle Corporation (SLC), we have 26 senior living communities across the United States. While programming benefits our customers, it’s also a part of our company’s ongoing marketing efforts.
We work hard to develop and implement programs that attract new customers and positively impact our current residents. It’s particularly important for us to satisfy the three Cs in programming: find a Competitive edge, provide a benefit to our Customers and help our Company grow.
