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What's new: Unlocking the future: Closing the gap between consumer expectations and community offerings in senior living report.

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Stats: 37% of older adults get potentially inappropriate medications

Researchers have found that the use of potentially inappropriate medications (PIMs) among older adults is "widespread" globally, and significantly in North America, as well as elsewhere. A PIM is a drug for which the potential adverse risks may exceed any expected benefits. Management of life plan, assisted living, and memory communities have an additional reason to make sure their residents are taking only appropriate medications.

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Closing the sale: Twelve tips for becoming an exceptional salesperson by Colin Milner

What does it take to achieve success in sales? Skilled salespeople demonstrate the knowledge, skills, abilities, training, attitude and discipline to excel with customers.

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Celebrate + inspire: Planning your Active Aging Week

This annual initiative showcases the power of wellness. If you aren't already planning your participation, now's the time to start.

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Demystifying ChatGPT for active-aging organizations.by Marilynn Larkin, MA

Here's what you need to know about what is arguably the hottest technology trend today. The potential benefits for organizations and residents/members are real, but so are the cautions. Be prepared to explore!

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Creating "next gen" memory care: Thoughtful design to help people live better longer by Andrew Carle, BS, MHSA

At The Virginian life-plan community, an award-winning memory care renovation promotes resident wellness with a "Safe-Directional-Therapeutic" environment. Family members and staff also benefit.

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Peak performance: Senior living communities achieve the Pinnacle by Julie King, MS

The 2022 ICAA NuStep Pinnacle Award highlights North America's exemplary senior living communities for wellness. These communities also lead the joint program's Beacon Award honorees.

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"Best in Wellness" centers foster environments for living better longer by Julie King, MS

As wellness becomes a principal focus of people and organizations serving older adults, the International Council on Active Aging (ICAA) and NuStep, LLC, have expanded their annual awards program. Since 2019, the ICAA NuStep Beacon Award has named 25 senior living communities in North America as the "Best in Wellness" yearly. The top five winners also receive the ICAA NuStep Pinnacle Award for extraordinary performance. Two Pinnacle Award categories were added in 2022: community centers (senior centers, parks & rec, adult day services), and wellness CEOs. Read on to learn about four of the top five community centers committed to embracing wellness as a way of life--and bringing people together.

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Disaster preparedness: Hurricane Ian exposes the need for new strategies by Judith Graham, Kaiser Health News

All kinds of natural disasters--hurricanes, tornadoes, floods, wildfires, dangerous heat waves--pose substantial risks to the older population. Yet, too few older adults prepare for these events in advance, and efforts to encourage them to do so have been largely unsuccessful. The most recent horrific example was Hurricane Ian. The recent storm's deadly impact on community-dwelling older adults reaffirms the difficulties many face in preparing for disasters. Disaster response experts call for fresh approaches and stronger community networks to address these challenges.

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Mindfulness and meditation: research to practice by Terry Eckmann, PhD

Think of mindfulness and meditation as an exercise of the mind that can support physical and cognitive wellness throughout the lifespan. By regularly incorporating these practices into daily life, individuals can improve their sleep and nurture a positive attitude, which along with regular exercise, nutritious and well-balanced diets, social interaction, and learning and doing new things, is an important component of brain and body health. Mindfulness and meditation can be done by anyone, anytime, anywhere, and for as long as the practitioner feels comfortable. Delve into the benefits in this article, and gain easy-to-implement approaches to use with your residents or members.

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The aging market: Tips to engage and support an evolving consumer by Martyn Bryson, Larissa Long and Sydney Murphy, MS

Aging looks a lot different today than it did even 20 years ago. As more people live longer, many older adults are working past retirement age and staying active, productive, social and purposeful in their later years. How can we, as active-aging professionals, promote healthy longevity and foster wellness in life's various dimensions for all in this expanding life stage? And how can we, as a society, better meet the needs of today's aging adults and support their potential to grow, participate and engage fully in life? In this article, experts discuss pillars for living well throughout the lifespan, ideas for rethinking aging and pointers for marketing that aligns better with this diverse market.

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