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Topic- Attitudes & perceptions
Marketers: Are you "stumped" by social media?
Global market research company WARC explores recent research suggesting that marketers are unable to show how the use of social media benefits their businesses. WARC notes that a recent Forrester report (not available online) covered in the marketing news publication "Campaign" states "social media stumps marketers. First, they had unrealistic expectations of social media, hoping it would be the key to unlocking massive profits in the digital age. When that didn't pan out, they shifted 180 degrees to believing that social media's only use was for advertising. Although it's true that Facebook's primary business value is as an advertising platform, it's a mistake to infer that advertising is social media's sole opportunity."
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Tech Talk: 82-year-old app creator is start-up winner
Han van Doorn has secured funding to continue to build his venture, the "Are you OK today" app. The 82-year-old Dutchman received a check for EUR 10,000 as winner of Start-up Plus, an online learning/coaching program for entrepreneurs over 50 supported by Aegon, a multinational asset management company that also runs the Aegon Center for Longevity and Retirement. The initiative is one of several that highlight recent research showing that "the highest success rates in entrepreneurship come from founders in middle age and beyond." Start-up Plus is also supported by the Leyden Academy on Vitality and Ageing.
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Aging is a risk factor, not a disease, geroscientists say
Human life expectancy worldwide rose dramatically over the past century, but people's health spans - the period of life spent free from chronic, age-related disease or disability - have not increased accordingly. An introduction and six articles in the latest issue of Public Policy and Aging Report explore this phenomenon, and reading them may change your thinking about aging and its impact.
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Stats: Mental health very good/excellent for 60% of postmenopausal women
How do women experience their mental, physical and sexual health as they age and what are their attitudes about healthy aging? WebMD and nonprofit content provider HealthyWomen endeavored to find out by interviewing more than 3,000 US women at various life stages. While many of the findings are specific to older, postmenopausal women, the report, "Aging smart, aging well: A national dialogue on women's health attitudes and behaviors," also provides a window onto the perceptions and needs of future customers and family members.
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Time, space and attitude impact collaborative workspaces
A new report from global research company Leading Edge Forum in London, UK, investigated a range of digital and hybrid working environments to determine how they influence issues of trust, communication and culture. This is important as active-aging organizations are moving to construct new headquarters and other work spaces using varying types of collaborative environments. The report, entitled "Reconfiguring the collaborative workspace: making the most of time, space and attitude," is based on 50 hours of interviews with people working in a wide range of environments at different organization levels.
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Back pain recovery expectations linked to actual outcomes
An individual's expectations for recovery from back pain are related to their likelihood of returning to work and may affect other outcomes as well, a Cochrane Review revealed. This is important because organization staff can help promote positive expectations, regardless of a constituent's age or functional status.
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