What's new: The business case for wellness programs in senior living.


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Increase program participation with pickleball by Barbara Wintroub

Active-aging professionals are always looking for ways to increase both the physical activity levels of their members or residents and the amount of people who participate in their programs. Pickleball, “the fastest-growing sport in North America,”1 is an activity that can help attract and retain participants. In fact, this sport for all ages is increasingly popular with older adults. It is played now in senior living communities, YMCAs, community and seniors centers, fitness clubs, parks, schools and other settings, such as the Senior Games.

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